Kick off 2000 with tequila.Distillery introduces new premium blend Premium Blend is a television show on the American cable television channel Comedy Central. The program features a well-known stand up comedian as an emcee who introduces four or five lesser known comedians looking for a big break on television. United Distillers United Distillers was a British company formed in 1987 from combining the businesses of Distillers Company Limited and Arthur Bell & Sons, both owned by Guinness. The company owned six Scotch whisky brands, which were relaunched as the Classic Malts range. & Vintners (UDV) North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. unveiled its premium 1800 Single Barrel Tequila just in time to ring in the new millennium. The brand, which is 100% blue-agave tequila, has been resting in 300 small French oak barrels since 1997. The tequila under this line will be bottled directly from the individual barrels, ensuring that each bottle is pure and unblended Adj. 1. unblended - not blended or mixed together blended - combined or mixed together so that the constituent parts are indistinguishable . As a result, each 1800 Single Barrel bottle offers a distinct flavor and taste--positioning this tequila among the more high-quality alcoholic beverages
"Traditionally people think of tequila as a brand that you use in margaritas and shots," explains Velvet Mickens, director of tequila/straight spirits at the Stamford, Connecticut-based UDV. "That's pretty limiting. The industry is moving toward aged tequila or more high-end tequila. We're educating consumers about the different ways that the product can be used and the new types available. We want to legitimize le·git·i·mize tr.v. le·git·i·mized, le·git·i·miz·ing, le·git·i·miz·es To legitimate. le·git the tequila category, [establishing] that it's not just a young person's drink, it's a quality product." The $18,000 price tag on each of the line's barrels certainly distinguishes the brand from lower-end tequila products. If you want to spring for your own barrel--which comes individually numbered and engraved en·grave tr.v. en·graved, en·grav·ing, en·graves 1. To carve, cut, or etch into a material: engraved the champion's name on the trophy. 2. with the buyer's name--some barrels are still available. Otherwise, you'll have to settle for a hand-labeled 1800 Single Barrel bottle, which sells for around $60. Log on to www.tequilas.com to find a retailer near you. RELATED ARTICLE: Talking Tequila Like any fine spirit, Tequila has its own language * Agave Agave, in Greek mythology Agave (əgā`vē): see Pentheus. agave, in botany agave: see amaryllis. Azul/Blue Agave: A cactus look-alike from the lily family used to make tequila. The plant takes 10 years to mature. * Anejo Tequila: Anejo (pronounced "an-yay-ho") translates as "aged." This process takes place in small American or French oak barrels. The older the tequila, the higher the price. * Blanco/White Tequila: Silver or white tequila that is less than 30 days old. * Caballito: The Spanish word for the Mexican shot glass used by people who enjoy tequila is pronounced "ca-ba-yee-toh." * Jalisco: "Ha-lees-ko" is the Mexican state that produces the majority of the world's tequila. * "Laid to rest": Term referring to the date the tequila barrel was put into storage to age. * Margarita: This popular alcoholic beverage accounts for more than 60% of tequila consumption in the U.S. * Worm: Traditionally, worms are included in mezcal, an unregulated alcoholic beverage also distilled from the agave, as a marketing gimmick. If you find worms in your tequila, it's not authentic. |
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