Ki-Bi Expands into Germany; Ki-Bi partnership with Brand Your World to target German mobile market.

TEL AVIV -- Ki-Bi Mobile Technologies Ltd. ("Ki-Bi" or "the Company"), the mobile content distribution specialist, today announces its expansion into the German market through a key partnership with Brand Your World, a communications and brand marketing company. Under the agreement, Brand Your World will gain the rights to resell the Ki-Bi cards(TM) and the Ki-Bi mobile content distribution platform within Germany, Austria and Switzerland.

Brand Your World is a Munich-based communication and brand marketing consultancy focusing on three key areas: cultural marketing, music marketing and innovation. The deal with Ki-Bi will enable it to leverage its existing partner portfolio and customer base in Germany in order to sell the Ki-Bi cards(TM) as an integral part of brand communication campaigns.

The Ki-Bi mobile content card is a physical device and server platform for the retail distribution of mobile content. To access content from a Ki-Bi card customers simply dial the Ki-Bi service, hold their card up to their phone and press the button relating to the content they wish to receive. An acoustic tone is played which triggers the download of content to the phone from the central server.

Richard Cohen, European Sales Director, Ki-Bi said: "The German mobile market is well developed and offers significant opportunities for the Ki-Bi platform. Brand Your World is an established player in this area and we see it as the partner of choice to address this marketplace."

Florian Wupperfeld, Partner at Brand Your World, said: "The Ki-Bi cards(TM) are an innovative and exciting new development in the distribution of mobile content and we see them as a key new channel for brand communications and direct marketing. Germany already has a flourishing mobile content market and, by introducing a compelling and easy-to-use way to access this content, we hope to make real inroads into it."

About Ki-Bi Mobile Technologies Ltd.

Ki-Bi provides innovative technological solutions for physical distribution and marketing of content and applications for mobile handsets. The Company's business model is based upon the sale of electronic content cards ("Cards") and sharing of the revenues from the content distributed through the Cards. Ki-Bi has been a portfolio company of Siemens Acceleration since September 2003, and became publicly traded on AIM in London in May 2005 (LSE: KIB).

Content such as ringtones, music, video and games for mobile handsets, is currently distributed mainly by over-the-air downloads into handsets, but there are technological, logistic and marketing barriers to traditional physical distribution of such content via retail outlets. Ki-Bi provides a solution for the tangible distribution of mobile content based on a combination of proprietary consumer electronics devices and central management server systems.

The Ki-Bi card, with its high perceived value and mass market appeal, is specifically designed to lead mobile content product categories in the retail and promotional space. During the past two years, Ki-Bi has established relationships with global leaders in the mobile market such as Motorola, Ericsson, Orange, O2, Sun Microsystems, Siemens and others. For more information, please visit www.ki-bi.com.

About Brand Your World

Brand Your World is a Germany based creative agency focusing on brand communication, culture (mostly music) and opinion-leader marketing. BYW have worked with international clients such as BMW, MINI, ProSieben Sat1 and smart, concentrating on innovative platforms and mechanisms for brands to deliver content for marketing purposes.