Keyword Registries Deployed in 244 Countries -- Domain Name Registrars Can Now Sell Keywords in All Countries and Languages.Business Editors/High-Tech Writers
MELBOURNE, Australia--(BUSINESS WIRE)--March 12, 2001
RealNames Launches E-Commerce Keyword Registration Site,
Reduces Keyword Price to $50 a Keyword a Country a Year
RealNames Corporation, the extended naming services Software that converts a name into a physical address on a network. It is similar to someone looking up a phone number in a telephone book by first and last name. Providing "logical" to "physical" conversion, a naming service can be thought of as a White Pages or Yellow Pages directory company, today announced the activation of Keyword Registries in 244 countries, mirroring the reach of the Domain Name System (DNS (Domain Name System) A system for converting host names and domain names into IP addresses on the Internet or on local networks that use the TCP/IP protocol. For example, when a Web site address is given to the DNS either by typing a URL in a browser or behind the ). As a result of the RealNames Keyword Registry/Registrar distribution model and the Keyword technology itself, these Keyword Registries can now offer Domain Name Registrars This is a list of domain registrars ranked in order according to ICANN statistics at 
tandem with domain names.
Also announced today is the launch of the RealNames Registrar e-commerce Keyword Registration site, which enables individuals and businesses to register Keywords online in all 244 countries. Keyword prices have been reduced from $100 to $50 a Keyword per country per year to be more in line with domain name pricing.
Keywords are an extension of DNS, and will be a part of the next generation Internet See Internet2. naming standard. Based on common names and without the wwws, slashes and dot "something" endings of URL URL
in full Uniform Resource Locator
Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. Web addresses, Keywords are easy for people to remember and use. They are the only Web addressing system that can be registered and resolved across all languages and character sets, as well as across all types of Internet-enabled devices, including Web-enabled mobile phones and desktop computers.
Keywords are integrated into Microsoft's Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. browser address line and available for integration into the Openwave Mobile Access Gateway A WAP gateway from Openwave that serves as the interface between a Web server and the microbrowser in the client. Formerly known as UP.Link Server, it hosts the wireless carrier's WAP applications and performs translations between HTML, HDML and WML coming from the Web. to provide easier access to greater amounts of content, helping to increase adoption of the Web and build customer satisfaction and usage.
Through the Web-based Keyword Registration Platform (see related announcement from RealNames dated February 14, 2001) any company currently selling domain names can plug Keywords directly into its Web sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. in a matter of days. Consumers buying Web addresses can be offered Keywords alongside domain names in a fully integrated process.
Adding Keywords to a Registrar's existing business offers them an immediate revenue opportunity at a time when the sales of .com Web addresses have been falling. In a survey of 50,000 .com buyers, RealNames discovered that more than 20 percent of purchasers would also buy a Keyword at the $50 price point. RealNames believes the market for Keywords could exceed $500 million within four years if Keyword sales are fully integrated into domain name registrations and renewals.
Through the RealNames Registry/Registrar model, companies may become licensed Keyword Registries on a country-by-country basis. Of the 244 countries, all but Korea, the People's Republic People's Republic
A political organization founded and controlled by a national Communist party. of China and South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. are still available. (See announcements from RealNames today and on February 14, 2001.)
New RealNames Registrar e-Commerce Keyword Registration Site
The new RealNames Registrar e-commerce site, Keyword: RealNames, allows individuals and businesses alike to check availability, register, and purchase Keywords for up to 244 countries simultaneously. The e-commerce site will be used as a template for other Registrars in the RealNames global network.
Keywords, previously available for $100 a year, are now being sold on the RealNames Registrar Web site for $50 per year, per country. This price includes up to 50,000 usages of the Keyword, or put another way, the price includes 50,000 visits by users who type the customer's Keyword. The number of Keyword usages included in the purchase price ensures the vast majority of companies will pay only $50 per Keyword, per country, per year. Companies with global brands that incur additional resolutions over 50,000 have the opportunity to negotiate a bulk purchase for Keywords and resolutions by contacting their Registrar directly.
"Keywords simplify access to the Web, making it a more satisfying experience for the user," said Keith Teare, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RealNames Corporation. "Ease of use leads to simpler navigation of the Web, which means new users will come on board, and current users will be more loyal. This is what is driving the move to extend the domain name system with Keywords. Registrars who make Keywords available to their customers will see immediate benefit from this, as Keywords are available today in every country and in every language, including Chinese, Japanese and Korean. Our e-commerce site will enable us to supply the Keyword needs of customers from every corner of the globe."
For more information on the Keyword Registration Platform and to apply for a country Keyword Registry license, please e-mail firstname.lastname@example.org. For more information on becoming a Registrar, please call 650/486-5528, or e-mail US_Registry@realnames.com.
About RealNames Corporation
RealNames Corporation is a global infrastructure provider of Keywords, a superior Web naming and navigation platform that improves on the existing Domain Name System. Keywords replace complicated URLs with simple names and brands and work in the consumer's native language, making the Internet easier to use. The RealNames Keyword system has been integrated into Microsoft's Internet Explorer browser and is available for integration into the Openwave(TM) Mobile Access Gateway, as well as in leading search and portal sites. Like domain names, RealNames Keywords are available through a Registry/Registrar worldwide channel. Founded in 1996, RealNames is based in Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif., with offices in New York City New York City: see New York, city.
New York City
City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , London, Hamburg, Tokyo and Seoul. For more information, please use Keyword: RealNames to visit our Web site.
Note to Editors: RealNames, RealNames System, RealNames Service, Real Name Service and RNS RNS Regulatory News Service (UK stock market)
RnS Rinnovamento Nello Spirito (Italian: Renewal in the Spirit)
RNS Ribonukleinsäure (German: RNA)
RNS Residue Number System are either service marks or registered service marks of RealNames Corporation.