Keynote Intros World's Largest-Capacity Load Testing Service for Web Sites -- Move Intended to Help Online Retailers Prepare for the '06 Holiday Shopping Rush.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Keynote Systems Keynote Systems, Inc. provides measurement and monitoring, service level and customer experience management services to customers to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability. (Nasdaq:KEYN): --Online Holiday Shopping Expected to Break All Records This Year, With 'Black Friday' Only 130 Days Away --Keynote's Largest Distributed Load Testing Load testing is the process of creating demand on a system or device and measuring its response. In mechanical systems it refers to the testing of a system to certify it under the appropriate regulations (LOLER in the UK - Lifting Operations and Lifting Equipment Network Allows for End User Behavior Modeling, Abandonment Profiling and Lost Revenue Analysis --Company to Provide Qualified Customers With Proof of Concept Load Test Worth up to $20K in Advance of 'Black Friday' and the Online Holiday Shopping Rush Keynote Systems (Nasdaq:KEYN), the worldwide leader in services that improve online business performance and communications technologies Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry , today announced the doubling in capacity of its flagship load testing service, LoadPro, allowing online retailers and other online businesses to simulate simulate - simulation millions of users accessing their Web sites. With this upgrade Keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease. is at the forefront of helping online retailers to achieve the highest levels of service and performance, and in so doing, helping to ensure their financial success this holiday season. To highlight this upgrade, Keynote announced the launch of a load testing promotion offering qualified customers a proof of concept load test worth up to $20,000 to demonstrate why Keynote's load testing services provide unparalleled accuracy and realism. In conjunction with the load testing promotion, the company also issued an invitation to online retailers and other IT professionals to register for and attend a timely and informative Webinar on the subject, "Preparing Your Web site for Peak Holiday Traffic." In anticipation of the growing demand for large scale load testing services, Keynote has unveiled its improved load testing network designed to boost capacity and provide wider geographic coverage. Keynote's flagship load testing service, LoadPro, is now able to realistically emulate em·u·late tr.v. em·u·lat·ed, em·u·lat·ing, em·u·lates 1. To strive to equal or excel, especially through imitation: an older pupil whose accomplishments and style I emulated. 2. millions of visitors and is also able to provide online retailers with an unprecedented view into the shopping behaviors of end users by utilizing Keynote's proprietary behavioral profiling and abandonment modeling techniques. With the upgrade, Keynote has added three new cities: Seattle, Denver and Miami, for a total of ten locations across five Tier-1 backbones, as well as increasing network bandwidth capacity by almost 60%. For Keynote's self-service, pay-as-you-go, load testing service, Test Perspective(R), testing capacity has doubled to more than 20,000 virtual users. With the holiday season approaching -- Black Friday Black Friday, Sept. 24, 1869, in U.S. history, day of financial panic. In 1869 a small group of American financial speculators, including Jay Gould and James Fisk, sought the support of federal officials of the Grant administration in a drive to corner the gold is only 130 days away and counting -- online retailers have a pressing need to ensure that their e-business platform is up to the challenges posed by significant increases in traffic and transactions that occur from Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. through the end of the year. If their Web site fails to handle peak holiday traffic, they risk losing a once-a-year opportunity. This knowledge is underscored by a recent report from Nielsen/NetRatings and Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. (R), the 5th annual "Holiday eSpending Report," which states that fourth-quarter sales are especially important to the bottom line of online retailers, with sales of $30 billion in Q4 2005 -- up 30% from 2004. The importance of fourth quarter sales to online retailers is further magnified when considering the overall growth of online holiday shopping. Nielsen/NetRatings reported that in 2005 traffic to online shopping sites on Black Friday grew 29% to 17.2 million visitors, up from 13.3 million a year before. Evidence also points to the fact that the holiday rush begins earlier online than it does in bricks-and-mortar locations. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey of online retailers from July 2005, over 25% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. believed online shopping would start in August or September, and over 60% stated they believed the season would start before November 1. This preponderance of evidence A standard of proof that must be met by a plaintiff if he or she is to win a civil action. In a civil case, the plaintiff has the burden of proving the facts and claims asserted in the complaint. reinforces the need for online business to make plans to test their e-business infrastructure early and often, or risk affecting their bottom line. "Crossing your fingers and hoping that your online business is ready for the holiday rush is not enough for online retailers to ensure that their systems can handle the inevitable increase in traffic and provide a positive customer experience," said Vik Chaudhary, vice president of marketing and product management at Keynote. "By testing their Web application infrastructure before the wave crashes in November, online retailers can rest assured that they can handle peak load conditions and reap the rewards of the continued growth of online holiday shopping." Load Testing Promotion To assist online retailers in preparing for the holiday rush, Keynote is offering qualified customers a proof of concept load test worth up to $20,000 to demonstrate why Keynote's load testing services provide unparalleled accuracy and realism. To learn if they qualify for the free assessment, interested parties should visit: http://keynote.com/sbl_forms/July13_Temp2_LoadtestingPR.html and enter their contact information. Or, they may call 1 (800)-KEYNOTE, or 1 (800) 539-6683, and reference the free load testing offer. Keynote to Host "Preparing Your Web site for Peak Holiday Traffic" Webinar Also today, as part of its efforts to assist online retailers in preparing for the rigors of the holiday season, Keynote announced that it will host a timely and informative Webinar entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , "Preparing your Web Site for Peak Holiday Traffic." Keynote's load testing gurus will be leading the discussions -- including its director of SLM See service level management system and spatial light modulator. consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" and its manager of testing. The Webinar will provide attendees with valuable insights into how to simulate online shoppers' experiences under varying load conditions and ensure that they will not lose customers, potential revenue -- or their reputations -- due to poor Web site performance. Keynote recommends this Webinar for IT or other business professionals responsible for the success of their online retail platform, along with anyone else within an organization tasked with managing Web applications or driving traffic to online holiday shopping destinations. Among the topics to be covered: --How will your Web site perform during peak traffic periods and under varying load conditions? --How will your customers respond to poor Web site performance? --How much revenue could be lost due to users-abandonment of your Web site? The Webinar will be held on Tuesday, July 25th at 10:00 AM Pacific (1:00 PM Eastern) and some attendees may qualify for a free load testing assessment. Those interested in attending may register for the Webinar at: http://www.keynote.com/sbl_forms/June06_Emailcamp_Loadwebinar.html. For additional information on Keynote's load testing and Web site performance measurement and monitoring offerings, please call: 1 (800) Keynote, or 1 (800) 539-6683. About Keynote Founded in 1995, Keynote Systems (Nasdaq "KEYN") is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 10,000 individual subscribers become "the best of the best" online. The business premise supporting Keynote's mission is: "Online businesses can't manage what they don't measure." As an independent and trusted third-party, Keynote provides IT and marketing executives with unbiased benchmarking data, competitive analysis and operational metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. from the customer perspective. This data measures service levels and customer experience of Web sites, broadband services See broadband and broadband service provider. and mobile communications. Known as The Internet Performance Authority(R), Keynote manages a market-leading infrastructure of 1,600+ measurement computers and mobile devices in over 114 locations and 66+ metropolitan areas worldwide that assess service levels and a panel of over 160,000 consumers who participate in interactive Web site tests that assess user experience. These online user experience tests capture customer attitude and behavior to answer the critical "why" behind the "what." Keynote's geographically distributed measurement services, on-site monitoring appliances, competitive intelligence and custom studies ensure that its customers outpace out·pace tr.v. out·paced, out·pac·ing, out·pac·es To surpass or outdo (another), as in speed, growth, or performance. outpace Verb [-pacing, their competitors in online service levels and overall user experience. Keynote Systems, Inc. is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400. Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. (C) 2006 Keynote Systems, Inc |
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