Keynote Boosts Support for Monitoring Rich Internet Applications; New Release of Transaction Perspective Measures Performance Impact of Ajax and Flash on End User Experience.ANAHEIM, Calif. -- Keynote Systems Keynote Systems, Inc. provides measurement and monitoring, service level and customer experience management services to customers to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability. (Nasdaq:KEYN): --Keynote Underscores Market Leadership Position as Interactive Web Platforms are Increasingly Adopted --Transaction Perspective the Only Monitoring Service The general surveillance of known air traffic movements by reference to a radar scope presentation or other means, for the purpose of passing advisory information concerning conflicting traffic or providing navigational assistance. to Measure the Complete User Experience Including Content Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. --Rich Internet Applications Improve Web Site Interactivity, But May Negatively Impact Transaction Speed and Availability Keynote Systems (Nasdaq:KEYN), the worldwide leader in e-business performance management services, underscored its market leadership position today announcing at Macromedia MAX 2005 a new release of Transaction Perspective(R), Keynote's flagship service for accurately measuring the speed and reliability of Web-based transactions from the end user perspective. The new release includes enhanced support for measuring sites with rich Internet applications This is a list of rich Internet applications. They are organised by their use. Communication
Companies are working hard to gain a competitive edge online by providing site visitors with a rich and highly interactive experience. These interactive applications have become increasingly complex with the introduction of media rich, dynamic and highly responsive content. With the success of applications such as Google Gmail and Microsoft's Virtual Earth site, companies are beginning to recognize how RIA's can not only reduce click-and-wait times, but actually improve overall satisfaction for their online visitors. Technologies like Macromedia Flash or Ajax are a critical part of enabling the design of these more responsive and intuitive RIA's. Historically, site design has relied heavily on the concept of complete page refresh (1) To continuously charge a device that cannot hold its content. CRTs must be refreshed, because the phosphors hold their glow for only a few milliseconds. Dynamic RAM chips require refreshing to maintain their charged bit patterns. See vertical scan frequency and redraw. to transfer information back and forth between the user and the back end systems. With Ajax and Flash-based applications, users can interact with all relevant forms on one screen with dynamically updated content without requiring a page refresh after each entry. The resulting benefit is a potentially faster and simpler interaction for the users along with reduction in bandwidth and processing load on the infrastructure for the company. If not implemented correctly, however, these RIA's could have the reverse effect of making the site too complex or performance times too slow. Organizations, therefore, must strive to strike a balance between the rich experience these applications deliver to customers and their potentially damaging impact on performance. Content must still be delivered with reliable speeds -- something savvy site users are accustomed to -- so that the whole experience for the customer is optimal. Transaction Perspective 6.1 measures performance from the only perspective that matters -- the customer. "Interactivity introduces additional complexity to the Web and unless site business owners track the impact on performance, it may backfire and come back to haunt haunt v. haunt·ed, haunt·ing, haunts v.tr. 1. To inhabit, visit, or appear to in the form of a ghost or other supernatural being. 2. the very companies that are attempting to cash in on them," said Roopak Patel, product manager for Keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease. . "Each site visit is an opportunity for companies to convert users to spenders. The wider adoption of RIA's in the marketplace makes it important for companies to measure the delivery impact of this content as well as the effects on the end user speed of downloads." Transaction Perspective has helped over 1,000 leading companies measure, benchmark, trend and analyze the performance of their most critical applications and multi-step business transactions. Using Transaction Perspective's latest release, customers can now ensure that all content is downloaded correctly, including content pulled from non-browser based calls. Rich Internet applications can provide companies with a competitive edge by offering a better, more sophisticated online experience to their customers. The drawback DRAWBACK, com. law. An allowance made by the government to merchants on the reexportation of certain imported goods liable to duties, which, in some cases, consists of the whole; in others, of a part of the duties which had been paid upon the importation. is that many companies may not accurately understand the negative impact the introduction of rich Internet applications could have on end users from a performance standpoint The Standpoint is a newspaper published in the British Virgin Islands. It was originally published under the name Pennysaver, largely as a shopping-coupon promotional newspaper, but since emerged as one of the most influential sources of journalism in the . A balance between rich experience and expected performance can only be achieved by accurately and reliably measuring from the end user perspective on an ongoing basis. Recent research from Ray Valdes, research director at Gartner, suggests that companies, "not make major investments in any user interface technology or products without a clear user experience strategy. As a prerequisite pre·req·ui·site adj. Required or necessary as a prior condition: Competence is prerequisite to promotion. n. , incorporate the discipline of usability-centered design into your current process. Any changes to the user experience need to be objectively grounded in empirical assessment of actual user behavior (data obtained through instrumentation instrumentation, in music: see orchestra and orchestration. instrumentation In technology, the development and use of precise measuring, analysis, and control equipment. , monitoring or formal usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object. ), rather than on intuitive notions of what might subjectively please users." There is renewed attention being paid to the experience the user has on a Web site as companies battle for customer attention. While the use of technologies such as Ajax can enhance the perceived performance Perceived performance, in computer engineering, refers to how quickly a software feature appears to perform its task. The concept applies mainly to user acceptance aspects. of a Web site, it should not be used in a vacuum without some understanding of how it is impacting the real end user experience, which can only be done with accurate outside-in testing (testing) outside-in testing - A strategy for integration testing where units handling program inputs and outputs are tested first, and units that process the inputs to produce output are incrementally included as the system is integrated. A form of hybrid testing. and measurement data. About Transaction Perspective Transaction Perspective provides exceptional business value to customers requiring 24/7 assurance that their most important online transactions are performing optimally (measurement from up to 50 cites worldwide), and from tier one Internet backbones A group of communications networks managed by several commercial companies that provide the major high-speed links across the country. ISPs are either connected directly to these backbones or to a larger regional ISP that is connected to one. . No other Web transaction performance measurement or monitoring service can offer the accuracy and realism of its measurements, error, alarm and diagnostic capabilities, breadth of geographic coverage and ability to measure the performance impact of today's most complex and advanced applications and transactions on end users. Pricing and Availability Transaction Perspective 6.1 is available immediately with US10 prices starting at $1295 (5 pages/10 cities). For more information about Transaction Perspective, or to speak to a Keynote sales representative go to http://www.keynote.com/solutions/measurement_monitoring.html or email sales@keynote.com. About Keynote Founded in 1995, Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority(R), is the worldwide leader in e-business performance management services. Over 2,100 corporate IT and marketing departments and 14,000 individual subscribers rely on Keynote's growing range of measurement and monitoring, service level and customer experience management services to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability. Keynote Systems, Inc. is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and can be reached at www.keynote.com and in the U.S. at 650-403-2400. Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. (C) 2005 Keynote Systems, Inc. |
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