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Key words and phrases.


Peak Placement specializes in developing strategies to improve its clients' rankings in the search engines to help them promote their product and service offerings to highly targeted prospects. To achieve this goal, Peak Placement identifies which words and phrases Words and Phrases®

A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present.
 potential visitors may be typing in to find a company's product or service. The typical phrase is one to three words.

The firm then integrates these key words into the site's copy and HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 and then makes whatever other design and technology changes are needed to ensure the site ranks well in the search engines. Peak Placement then submits the optimized site to the search engines and monitors the increases in both rankings and visitors on a monthly basis. Clients pay a nominal pre-agreed price--starting at as little as a nickel nickel, metallic chemical element; symbol Ni; at. no. 28; at. wt. 58.69; m.p. about 1,453°C;; b.p. about 2,732°C;; sp. gr. 8.902 at 25°C;; valence 0, +1, +2, +3, or +4.  per "click-through"--only when people who are specifically looking to buy their product or service visit their site.

Image One Corp., a printer repair service in Oak Park, typically received fewer than five visitors a day to its Website before it launched its search optimization Search optimization may refer to:
  • Search algorithm
  • Search engine
  • Search engine optimization
 campaign. Using targeted key phrases developed by Peak Placement, the company's Website traffic has soared to an average 30 to visitors a day--a 600 to 1,000 percent increase.

Likewise, Ford Credit's fund-raising campaign Noun 1. fund-raising campaign - a campaign to raise money for some cause
fund-raising drive, fund-raising effort

crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported
 for the Susan G. Komen Breast Cancer Foundation, sponsor of the annual "Race for a Cure" event, doubled its annual donations within 30 days of launching its program with Peak Placement last March.

Peak Placement LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 is a Bronze-level member of the Detroit Regional Chamber.

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The Detroiter's Second Annual Complete Business Resource Guide belongs on every desktop in your company or organization. This special issue is filled with practical tips, bottom-line advice, online links and success stories on a variety of topics: marketing, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , technology, health care, professional/workforce development and much more in an easy-to-use format for today's fast-paced business environment--all this for just $2 a copy. To order, call (313) 596-0373 or e-mail:

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cmead@detroitchamber.com. Ask about our special discount and free delivery for bulk orders.

RELATED ARTICLE: Getting started

Factors to consider when developing a search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden  strategy for your site:

Goals -- Set some simple attainable at·tain  
v. at·tained, at·tain·ing, at·tains

v.tr.
1. To gain as an objective; achieve: attain a diploma by hard work.

2.
 goals at the beginning of your campaign and measure them monthly.

Content -- The more relevant content you have on your site, the better chance you have of receiving a top placement in the search engines.

Appearance -- Once you get visitors to the site, you need to keep them there. Make sure that your site looks professional.

Links -- Many engines review the number of sites linking to your site and consider this a factor for ranking your site in their engine. The more relevant links the better.

No Spam -- Submitting your site to 400 search engines for $29.95 does not guarantee top placement. In fact, it may hurt your positions. Search engines are getting smarter: They view many of these mass submission algorithms The following is a list of the algorithms described in Wikipedia. See also the list of data structures, list of algorithm general topics and list of terms relating to algorithms and data structures.  as Spam and have a policy not to list Spammers in their engines.

Budget -- Search engine optimization is a complex process. You could probably figure it out over the course of six months, but who has the time? Do what you do best and set a budget to hire an expert to manage your search engine campaign.

Source: Peak Placement LLC

"Having your Website listed at the top of the search results under specific search terms is like having the first ad in the Global Yellow Pages," says Smith.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Title Annotation:Peak Placement provides search engine strategies to companies
Publication:Detroiter
Geographic Code:1U3MI
Date:Jan 1, 2003
Words:580
Previous Article:Sponsors.(Annual Report)
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