Key Venture Partners Selects Boldbrook for Public Relations; Integrated marketing communications agency to implement strategic PR program for later-stage venture capital firm.WALTHAM Waltham (wôl`thăm, –thəm), city (1990 pop. 57,878), Middlesex co., E Mass., a suburb of Boston, on the Charles River; settled c.1634, set off from Watertown 1738, inc. as a city 1884. , Mass. -- Key Venture Partners (KVP kVp kilovolts peak. kVp, n See kilovolt peak. kVp (kilovoltage peak) selector, n the control on a radiograph machine that selects the kilovoltage for a given radiographic film. ), a later-stage venture capital firm that leads investments in revenue-generating software, communications, and IT-enabled services companies, has selected Boldbrook , an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or agency providing strategic marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for technology and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies, as its public relations agency of record. Boldbrook will assist Key Venture Partners in further building its brand position and awareness in the marketplace. "Boldbrook's combination of strategy, knowledge of the venture capital industry and our areas of technology focus, as well as their solid track record supporting successful companies made them an easy choice," said Ted Mocarski, managing director at Key Venture Partners. "The Boldbrook team is a perfect fit with our team and we're we're Contraction of we are. we're we are confident that Boldbrook's strategic marketing and public relations expertise will support us in the achievement of our business objectives." Based in Waltham, Mass., Key Venture Partners leads later-stage funding rounds with investments of $5 to 10 million in revenue-generating software, communications and IT-enabled services companies. The firm's managing directors are successful multi-cycle investors who have expertise in structuring and analyzing complex deals. The KVP team's collaborative and active investment style, combined with their investment and domain expertise, enables the firm to influence success both pre- pre- word element [L.], before (in time or space). pre- pref. 1. Earlier; before; prior to: prenatal. 2. and post-close. "As evidenced by Q4 and year end 2005 The MoneyTree  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (TM) Survey by PricewaterhouseCoopers, Thomson Venture Economics and the National Venture Capital Association, this is an exciting and opportune op·por·tune adj. 1. Suited or right for a particular purpose: an opportune place to make camp. 2. Occurring at a fitting or advantageous time: an opportune arrival. time for both Key Venture Partners' areas of technology focus and its later-stage venture capital model," said Boldbrook president Leslie Drohan. "Key Venture Partners is a strategic relationship for Boldbrook, and not only because venture capital and technology are both important areas of focus for us. The firm understands the need to go beyond the traditional elements of public relations and undertake strategic initiatives that help define their brand." About Key Venture Partners Key Venture Partners (KVP) is a later-stage, growth-oriented venture capital firm investing in revenue generating companies with capital-efficient business models. The KVP team understands the complications and challenges companies face in their growth stage. Aligned with their long history of deep industry expertise, KVP invests in communications, information technology (IT)-enabled services and software, aiming to unlock growth and value in the convergence of these sectors. KVP uses an active, collaborative approach including participation at the Board level and partnering with management teams to leverage combined knowledge. KVP is committed to working closely with entrepreneurs to solve their business challenges and successfully guide companies through the complexities of the growth stage. KVP is based in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. and has more than $150 million under management. www.keyvp.com About Boldbrook Boldbrook is a marketing communications company focused on emerging and established technology and financial services companies and the companies that serve and support them. Boldbrook unites business and market strategy with winning program implementation to help build and sustain market leaders. We work closely with our clients to develop programs to support their business objectives, such as entering new markets, attracting new customers and partnerships, and driving valuation. By applying our extensive experience as agency executives, entrepreneurs, marketing management and journalists to the benefit of our clients, Boldbrook provides the strategic counsel and tactical execution you need to build and maintain a market leadership position. For more information about Boldbrook, please visit www.boldbrook.com. |
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