Kevin Yzquierdo, Retail Automotive Veteran Joins the MetaMarketing Team to Scientifically Improve Dealership Advertising Results.TROY, Mich. -- MetaMarketing is pleased to announce their new alliance with OptimAds LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a Highland of Michigan-based automotive consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . MetaMarketing now has a three-way alliance with Nutek, Inc, a Bloomfield Bloomfield. 1 Town (1990 pop. 19,483), Hartford co., N Conn., a suburb of Hartford, in a tobacco and dairy region; settled c.1642, inc. 1835. Helicopter parts are made there. 2 City (1990 pop. 45,061), Essex co., NE N.J. Hills of Michigan-based quality engineering consulting firm and Fouresquare LLC, a Troy of Michigan-based marketing firm. OptimAds LLC, was founded by Kevin KEVIN Keepers of the Eternal Vigilance of the Islamic Nation (fictional, from White Teeth by Zadie Smith) Yzquierdo, the highly regarded retail automotive management specialist in SE Michigan Michigan (mĭsh`ĭgən), upper midwestern state of the United States. It consists of two peninsulas thrusting into the Great Lakes and has borders with Ohio and Indiana (S), Wisconsin (W), and the Canadian province of Ontario (N,E). . Kevin's ability to increase automobile dealership sales and revenue in both the fixed and variable departments is well known and respected throughout the region. Seeing the opportunity that MetaMarketing provides to statistically analyze and optimize optimize - optimisation advertising and marketing initiatives at retail dealerships was of immediate interest to Kevin. Using the Taguchi Design of Experiments technique, Dr. Ranjit Roy of Nutek, Inc. has turned statistics into an art over his many years of practical hands-on application. The team has created a process specifically for the retail dealership environment, a break-through in this field. The MetaMarketing Automotive Application Executive Summary can be viewed at: www.metafouresquare.com/images/uploads/Auto_Exec_Summary_4-6-06.pdf. After his preliminary analysis of 40 of the top volume dealerships in SE Michigan and their newspaper campaigns, Kevin could immediately see the power of using this tool. Using MetaMarketing to analyze weekly news ads for a pre-determined number of experiments will yield the optimal advertisement that will increase not only floor traffic and phone calls but most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially the vehicle deliveries leading to increased market share and profitability. Automotive manufacturers are expected to be very interested in the dealership application because they often pay 25%-75% of the ad cost with co-op funds. Increased sales means improved market share and R.O.I. for both the manufacturer and dealership, truly a win-win proposition. Based on preliminary results, MetaMarketing is confident that dealership vehicle deliveries due to advertising can be increased by at least 20% and in some cases significantly higher. |
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