Kevin Cassidy Appointed Vice President of Strategic Research for AMFM and Broadcast Architecture.

Business Editors

PRINCETON, NJ/DALLAS--(BUSINESS WIRE)--Feb. 16, 2000

AMFM Inc. (NYSE:AFM) and Broadcast Architecture, Inc., a wholly-owned subsidiary of AMFM today named Kevin Cassidy to the newly created position of Vice President of Strategic Research, it was announced today by Frank Cody, President and Chief Executive Officer of Broadcast Architecture, and David Lebow, Chief Operating Officer of AMFM's Office of Product & Strategy.

Mr. Cassidy will oversee the scheduling, execution and analysis of Strategic Perceptual Studies and Music Testing for AMFM. He will also guide the development of research projects associated with specific product development, as well as maintain his role at BA as a Research Associate and Consultant.

Mr. Cody commented, "Kevin Cassidy is one of the most talented radio professionals in our industry. His skills as a strategist, programmer and leader are valuable assets to Broadcast Architecture and our parent company, AMFM."

Mr. Lebow added, "In the many years I've known Kevin, I've been consistently impressed with his knowledge and strategic skills. Kevin will be an integral part in our continued growth as the largest radio broadcasting company in America."

"I'm proud to be part of the incredible BA team built by Frank Cody and Brian Stone and am thrilled to have the opportunity to broaden my role with AMFM/BA," says Kevin Cassidy. "Under the direction of David Lebow over the past year, we have laid the foundation for a more global approach to research and strategy that radiates its benefit in the new cluster environment. I look forward to working with our exemplary programmers and the architects at BA to help gain new market knowledge that gives AMFM stations the advantage in each of their competitive situation."

Mr. Cassidy continued, "These are exciting times for AMFM and Broadcast Architecture and I'm thrilled to be a ball-boy on a team with so many heavy hitters. The stakes are higher than ever before for radio stations, and Programmers and General Managers need every edge they can get over their competition. Broadcast Architecture and AMFM have the ability to give programmers the tools needed to determine and execute a winning strategy, and I look forward to improving our already outstanding track record."

Previously, Kevin Cassidy was the Vice President of Music Strategy & Implementation. Prior to joining Broadcast Architecture, Mr. Cassidy spent seven years with The Research Group, first as a Research Associate, then as Vice President/Partner. Mr. Cassidy has specialized in perceptual research design, analysis, strategic planning, music test implementation and strategic music implementation. He's worked in nearly all formats including CHR, AC, Rock, Country, Urban, News/Talk, Salsa/Merengue and Romantica. Prior to joining The Research Group, Kevin was Program Director of KMGI/KIXI and on-air talent at KUBE, both in Seattle. He also programmed a number of small market stations in the Northwest.

About AMFM Inc.

AMFM Inc., the nation's largest radio broadcasting entity, consists of the AMFM Radio Group, including the AMFM Radio Networks and the Chancellor Marketing Group, Broadcast Architecture, Inc. and the AMFM New Media Group, including Katz Media and AMFM's Internet operations. Reflecting announced transactions, AMFM Radio Group with approximately 440 stations in 100 markets reaches a weekly listener base of 64 million people. The AMFM Radio Networks offers syndicated programming nationwide. Chancellor Marketing Group is a full-service sales promotion firm developing integrated marketing programs for Fortune 1000 companies. Broadcast Architecture is a wholly-owned subsidiary of AMFM and provides research, consulting and programming services domestically and internationally. AMFM's Katz Media is the only full-service media representation firm in the United States serving multiple types of electronic media. AMFM's Internet operations focus on developing AMFM's e-commerce web sites, streaming online broadcasts of AMFM's on-air programming and other media, and promoting emerging Internet and new media concerns.