Kerzner International to Brand One&Only Across Luxury Resorts.Business Editors/Travel Writers PARADISE ISLAND For the DC Comics fictional island formerly known as Paradise Island, see Themyscira Paradise Island is an island in the Bahamas, north of the island of New Providence which is home to (Nassau). It is best known for the sprawling 'Vegas-by-the-sea resort' Atlantis. , The Bahamas--(BUSINESS WIRE)--Dec. 4, 2002 Kerzner International Limited (NYSE NYSE See: New York Stock Exchange :KZL) (the "Company") announced today that its luxury resort hotels will be operated and marketed under the "One&Only" brand. Including investments financed at the local level, and also contemplated expansion projects, One&Only's management team will have overseen approximately $500 million in luxury resort development. This has created a collection of unique resorts that sets the Company on its way to achieve its goal of becoming the pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae worldwide luxury resort operator. One&Only is designed exclusively for the luxury resort market. Conceived as a hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. of quality, this unified branding approach will raise the group's profile amongst owners, partners and investors and bring it to front of mind for these audiences and for consumers alike. The brand will consolidate the success of the Company's finest properties worldwide, and combined with Kerzner's experience as a luxury resort operator, One&Only will provide a catalyst for future expansion into exciting new locations. The One&Only brand is being launched from the re-opening of the One&Only Le Touessrok, Mauritius, this week, and will be followed by the opening of the newly-expanded One&Only Royal Mirage later in the month. Three other resorts complete the brand's prestigious portfolio: the One&Only Le Saint Le Saint (Breton: Ar Sent) is a French commune located in the Morbihan département, in the Bretagne région. Demographics As of the census of 1999, the village has a population of 696. Geran, Mauritius, the One&Only Ocean Club, Bahamas and the One&Only Kanuhura, Maldives. The recently-acquired Palmilla, Mexico, once extended, will become the One&Only Palmilla. These initial properties will be joined by the development of new luxury resorts in the Company's development pipeline. The Company will introduce One&Only to the travel trade and consumer worldwide in early to mid-2003 through an integrated marketing campaign. Butch Kerzner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of One&Only, comments: "When it comes to developing new hotels, we do not apply a standard formula. One&Only is a guarantee that each of our hotels will provide a distinctive and unique experience. At the same time, each hotel is underpinned by our passion for quality, fun and luxury. We do luxury, but not in a stuffy way. We like to offer our guests lots of choices, from taking a complete break from it all, and having some peace and quiet, to being more active and enjoying all the entertainment and facilities on offer. These values are the heart and soul of One&Only. It's a brand built on our long experience, which we believe makes us better than anyone else at understanding the business." The Company plans to brand all its future luxury resort hotels as One&Only. A new One&Only resort is currently under development on the island of Reethi Rah in the Maldives and a new property in Marrakech, Morroco, is in early stages of planning. Further One&Only properties in other markets are currently being considered. About One&Only One&Only Resorts is the management company behind the resort hotels of Kerzner International Limited, a leading international developer and operator of premier resorts, casinos and luxury hotels. One&Only is the new brand that Kerzner has created for its rapidly expanding portfolio of 5-star, luxury properties. One&Only is distinguished by a simple philosophy: the promise of distinctive resorts and an outstanding experience at the world's best locations. There are currently five One&Only resorts to be discovered: -- On Mauritius, the One&Only Le Saint Geran and the One&Only Le Touessrok; -- In the Bahamas, the One&Only Ocean Club on Paradise Island; -- In Dubai, the One&Only Royal Mirage; and -- In the Maldives, the One&Only Kanuhura. Each of these luxury resort hotels has its own particular life and energy. Each has its own beautiful design and craft, taking from and adding to its surroundings. The recently-acquired Palmilla in Mexico and a new property on the island of Reethi Rah, Maldives, which is currently under development, will shortly join the brand's portfolio. A new property in Marrakech, Morroco, is in early stages of planning. http://www.oneandonlyresorts.com About the Company Kerzner International Limited is a leading international developer and operator of premier casinos, resorts and luxury hotels. The Company's flagship destination is Atlantis, a 2,317-room, ocean-themed resort located on Paradise Island, The Bahamas. Atlantis is a unique destination casino resort featuring three interconnected hotel towers built around a 7-acre lagoon lagoon Area of relatively shallow, quiet water with access to the sea but separated from it by sandbars, barrier islands, or coral reefs. Coastal lagoons have low to moderate tides and constitute about 13% of the world's coastline. and a 34-acre marine environment that includes the world's largest open-air marine habitat. The Company also developed and receives certain revenues from Mohegan Sun The Mohegan Sun Resort and Casino located in the village of Uncasville in the town of Montville, Connecticut, U.S., is the world's second largest casino. It is located on 240 acres (0 km) along the banks of Thames River. in Uncasville, Connecticut. Following the completion of a $1 billion expansion, the Native American-themed Mohegan Sun has become one of the profitable casino resort destinations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "The Company will continue to seek opportunities for further major destination casino resorts for which it will create and build strong, stand-alone brands like Atlantis", says Sol Kerzner Solomon (Sol) Kerzner (born 23 August 1935) is a South African hotel and gambling magnate. Kerzner was born in Troyeville, Johannesburg, the youngest of four children to Jewish Russian immigrants. , Chairman and CEO of Kerzner International. In the luxury resort hotel business, the Company manages a collection of nine luxury resorts in The Bahamas, Mauritius, Dubai, the Maldives and Mexico, and has entered into a management and development agreement for a new property in the Maldives. For more information concerning the Company and its operating subsidiaries An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. visit http://www.kerzner.com. Inquiries should be directed to Omar Palacios, Vice President of Investor Relations Investor relations The process by which the corporation communicates with its investors. of Kerzner International Limited at +1.242.363.6016 or email at Omar.Palacios@kerzner.com. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , which are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These forward-looking statements involve risks and uncertainties, which are described in the Company's public filings with the Securities Exchange Commission. |
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