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Kenneth Cole Productions Inc., Selects Accretive Commerce as its End to End e-Commerce Partner.


Accretive Commerce Signs Five Year Agreement to Enable Next Generation eCommerce Solution for Market-Leading Designer

CHARLOTTE, N.C. -- Accretive Commerce, the leading business process outsourcer of direct-to-customer commerce services, announced today it has signed a five year agreement with Kenneth Cole Productions Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole. Born in Brooklyn, Cole is a graduate of Emory University. He originally named the company Kenneth Cole Incorporated in September 1982 and planned to showcase his new line of shoes during , Inc. (NYSE NYSE

See: New York Stock Exchange
: KCP KCP Party of Communists of Kyrgyzstan
KCP Khmer Citizen Party (Cambodia)
KCP Kingston Computer Planet
KCP knurling cup point (fasteners)
KCP Kernel Control Path
), a leading designer, marketer, and retailer of footwear, handbags, accessories, and apparel. Under the terms of the agreement, Accretive Commerce will provide Kenneth Cole Productions with a complete end to end suite of direct e-commerce services, including the e-commerce platform, customer care, and fulfillment for the "Kenneth Cole Kenneth Cole is the name of:
  • Kenneth Cole (designer)
  • Kenneth Reese Cole, Jr., aide to Richard Nixon
  • Kenneth S. Cole, an American biophysicist
  • M. Kenneth D. Cole, who studied the effects of radiation on the human body as part of the Manhattan Project
 New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
" and "Kenneth Cole Reaction" products available at www.kennethcole.com.

Kenneth Cole Productions has been successfully selling its products on the web for years and they now want to take advantage of the latest in e-commerce technology and operational expertise to enhance the customer experience and improve its conversation rates. Accretive Commerce's End to End solution offered Kenneth Cole Productions a world-class e-commerce platform combined with proven customer care and fulfillment operational expertise all in one integrated, outsourced model.

"The e-commerce channel represents a major growth area for our company and an excellent way for our customers to interact with our brands and products," said Kenneth Cole, Chairman and Chief Executive Officer, Kenneth Cole Productions. "We want to take our e-commerce strategy and execution to the next level, and Accretive Commerce will help us do that."

"We are thrilled to have Kenneth Cole as a new client partner," said Hank Reeves, Accretive Commerce CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Kenneth Cole Productions truly has some of the world's best brands and products, and is well respected in all aspects of its business. We look forward to partnering with them to deliver the outstanding brand experience their customers demand."

Reeves continued, "This five year agreement with Kenneth Cole further validates our best-of-breed strategy and position in the marketplace as a comprehensive e-commerce solution for those merchants who desire the best in e-commerce technology combined with the most robust, operational infrastructure."

About Kenneth Cole Productions, Inc.

Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, and accessories under the registered trademarks KENNETH COLE NEW YORK, KENNETH COLE REACTION, UNLISTED and TRIBECA TRIBECA Triangle Below Canal Street (neighborhood in Manhattan, New York, USA)  as well as footwear under the proprietary trademark GENTLE SOULS and under the licensed trademark BONGO. The company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel, as well as fragrances, timepieces, eyewear eye·wear  
n.
1. Eyeglasses, goggles, or other objects worn over the eyes.

2. Fashionable eyeglasses.
, and several other accessory categories. The company's products are distributed through department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , better specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
, and company-owned retail stores as well as direct to consumer catalogs and e-commerce. Further information can be found at http://www.kennethcole.com.

About Accretive Commerce

Accretive Commerce is a market-leading direct commerce channel provider, accelerating companies' growth through a fully integrated range of outsourced eCommerce, Customer Care, and Fulfillment & Logistics solutions and services, including the recent addition of product imaging services for its clients. Accretive Commerce has a proven track record serving some of the world's best known brands such as American Eagle Outfitters, Godiva, Restoration Hardware and many others. The company combines market-leading capability, scalability, and flexibility with lean six sigma Lean Six Sigma is a business improvement methodology which combines (as the name implies) tools from both Lean Manufacturing and Six Sigma. Lean manufacturing focuses on speed and traditional Six Sigma focuses on quality. By combining the two, the result is better quality faster.  process excellence to deliver its clients a better brand experience, greater revenues, and lower costs. Accretive Commerce has an unparalleled commitment to customer service and a focus on brand protection that translates into guaranteed results and value creation. For more information, visit www.accretivecommerce.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 18, 2007
Words:571
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