Kennedy Info, increases fivefold in four years.When Kennedy Information Company in rural Fitzwilliam, New Hampshire Fitzwilliam is a town in Cheshire County, New Hampshire, United States. The population was 2,141 at the 2000 census. Fitzwilliam is home to Rhododendron State Park, a 16-acre grove of native rhododendrons that bloom in mid-July. History First granted as "Monadnock No. , was sold four years ago by its owner, James H. Kennedy, it had revenues of about $2 million and two newsletters, Consultants News and Executive Recruiter News, plus some directories. Today Kennedy Information has revenues of more than $10 million and this year expects to qualify for the INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic. Antonym: dec. 500 list as one of the 500 fastest-growing companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . It has more than 75 employees (compared with 18 in 1996), has opened a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office, and has a satellite office in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and correspondents and researchers located around the globe. International Information Investors Kennedy Information was acquired by International Information Investors (III), a private investment group in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif., in 1996 with the promise of a capital commitment of $25 million to diversify its product development and expand its international operatons. The dramatic growth has been engineered by two brothers, Wayne Cooper Artis Wayne Cooper (born November 16, 1956 in Milan, Georgia) is a retired American professional basketball player who was selected by the Golden State Warriors in the 2nd round (40th overall) of the 1978 NBA Draft. (president, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and a managing partner in III) and Marshall Cooper (executive VP for marketing and sales). The Coopers attribute the firm's rapid expansion to aggressive marketing, new product launches, acquisitions, technology and strategic alliances. One of their most important alliances has been their link with The Wall Street Journ at's Interactive edition. The database information on careers.wsj. com, the newspaper's web site on recruiting in the various industries, is produced by Kennedy. The #1 best-selling career book on Amazon.com, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Marshall Cooper, is Kennedy Information's Directory of Executive Recruiters, which sells for $47.95. Kennedy's most important acquisition to date was the purchase of the Chicago-based Remy Publishing in May 1998 (NL/NL 5/29/98), taking over Recruiting Trends, Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. Management News and Investor Relations Investor relations The process by which the corporation communicates with its investors. . Three smaller newsletters were folded into other Kennedy publications. The acquisition also included the looseleaf Investor Relations Service which sells for $595. Conferences Last year Kennedy ran its first conference on "mergers and acquisitions and management consulting," which Marshall Cooper says was "very successful." The firm is planning a conference at the Mirage Hotel in Las Vegas in May that will focus on internet and electronic recruiting and staffing. The CEOs of HotJobs.com and Monster.com, two leading headhunting headhunting Practice of removing, displaying, and in some cases preserving human heads. Headhunting arises in some cultures from a belief in the existence of a more or less material soul that resides in the head. firms, will be the featured speakers. "Conferences haven't had an impact on our overall business yet," Marshall Cooper says, "but we expect this to be a significant revenue stream in the future." In the development of new products the firm states they are "medium agnostics." This term, explains Marshall Cooper, means that "within each vertical sector, or niche, new product development is not confined to printed newsletters. We first determine a topic, then ask, 'Is this a report, a newsletter, a conference, etc.?"' The most successful publication that Kennedy has launched is Global IT Consulting Report, a monthly which provides news and analysis on the global IT consulting marketplace. Global IT Consulting Report, like all Kennedy publications, is offered to subscribers electronically--but only 15 percent take it that way. A subscription costs $895 and comes with a full money-back guarantee for the 12 months of the subscription. This is the policy on all their publications. "We've only been burned twice by two subscribers who asked for all their money back after receiving the subscription for the full 12 months," Wayne Cooper says. How recruitment experts recruit Kennedy recruits talented and highly qualified people and pays top dollar, Marshall Cooper reports. This has resulted in something unusual in the newsletter industry: Several of the top-level staff are actually paid more than the two brothers, he asserts. A key element in maintaining morale and productive work in the company, Wayne Cooper says, is communicating with the staff. "We have quarterly meetings and talk about our goals and results--we share our success with the staff." "Kennedy also has a very aggressive stock option plan for its key employees," he says. "They are invited to participate after they have proven themselves." |
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