Kendall-Jackson Winery Plans Mexico Promotion; Spring Gets a Boost With Radio Advertising, In-Store Promotions.SANTA ROSA Santa Rosa, city, Argentina Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area. , Calif.--(BUSINESS WIRE)--March 3, 1998-- Kendall-Jackson Winery win·er·y n. pl. win·er·ies An establishment at which wine is made. Noun 1. winery - distillery where wine is made wine maker , Ltd. will be partnering with radio stations in major metropolitan markets beginning in mid-March to send lucky listeners to a Wine Lovers Weekend at the luxurious Grand Bay Hotel in Puerto De La Navidad La Navidad first European settlement in New World (1492). [Am. Hist.: Van Doren, 2] See : Firsts in Mexico. The promotion, which begins March 15 and runs through Easter, April 12, includes radio promotions customized by market and in-store displays asking buyers to "Taste Paradise, Kendall-Jackson Style." Each of the 30-plus winners will receive airfare for two provided by Aero California Aero California is an airline based in La Paz, Baja California Sur, Mexico. Its main base is Manuel Márquez de León International Airport, La Paz[1]. This Airline Serve to 19 destinations in Mexico. and three nights accommodations for two provided by the Five Star Grand Bay Hotel, on Mexico's Pacific Gold Coast near Manzanillo, located between Puerto Vallarta Puerto Vallarta (pwār`tō väyär`tä), city (1990 pop. 93,503), Jalisco state, W Mexico. Located on the expansive Bahía de Banderas [Bay of Flags], Puerto Vallarta has been used since the 16th cent. and Acapulco. The special May 7-10 wine lovers event will feature wines from Kendall-Jackson, the Grand Bay's beautiful beaches, 27-hole golf course, tennis and professionally staffed fitness center and spa. Special point-of-sale materials will be incorporated into spring-themed case cards, mass displays and new four-case wire racks now being distributed in markets. Spring and Easter are traditionally among Kendall-Jackson's strongest selling periods as parts of the country dig out from winter doldrums and families enjoy holiday meals. For more information about this or other promotional opportunities, contact local Kendall-Jackson distributors or call toll-free 800/544-4413. CONTACT: Kendall-Jackson Winery, Ltd. James Caudill, 707/525-6229 (707/939-3788 - after hours Adv. 1. after hours - not during regular hours; "he often worked after hours" ) |
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