Ken Makovsky Named to Who's Who in B-to-B 2006; Makovsky + Company Founder among Six from Public Relations Industry Selected.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Makovsky + Company, one of the nation's largest independent public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and investor relations Investor relations The process by which the corporation communicates with its investors. firms, today announced that Ken Makovsky, president and founder, was named by BtoB Magazine to its list of Who's Who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame in B-to-B 2006, and was selected along with five others from the public relations industry. The listing appears in BtoB Magazine's July 10th issue. In selecting Makovsky for inclusion in its listing, the editors of the magazine noted: "In the hyper-competitive world of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Makovsky has carved a significant niche for his firm by specializing in five areas: financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , health, investor relations, professional services and technology..." According to the publication, the individuals selected for this year's Who's Who in B-to-B Special Report consistently perform at the top of their game, whether on the client side, the agency side or in supporting industries in between. For this year's report, BtoB chose 100 individuals from 11 categories: marketers, agencies, creative, direct & database, e-mail, search marketing, business media, services/tech, public relations, analysts and associations. Nominations were submitted by readers, marketing organizations, industry experts and the BtoB editorial staff. Ken Makovsky said, "To be selected for this listing along with executives from some of America's greatest companies such as American Express, AT&T, General Electric and Microsoft is indeed an honor for our company and personally gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. . Our areas of specialization and the quality of our people have contributed to making Makovsky + Company a leader among public relations and investor relations firms." About BtoB BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. About Makovsky + Company Makovsky + Company has been among the top independent agencies for most of the past 15 years. It has been a consistent award winner; client campaigns have been singled out with PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy Silver Anvils, Holmes Report Gold SABRE Awards, PRSA-NY Big Apples and IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community recognition. The Agency Report Card of The Holmes Report has named Makovsky one of the top agencies for "Business-to-Business" Marketing and "Investor Relations" in the United States. The magazine described the company as follows: "It is an agency that does almost all the little things right. There is an emphasis on research and planning, on understanding the industries in which it works and the challenges facing its clients. That's why the Makovsky brand stands for excellence in client service." It also cited the firm for its ability in creating programs "that drive reputation and sales." Previously, the magazine named Makovsky "Best Managed in the U.S." and one of the "Top 12 Strategic Agencies." |
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