Keller's Industrial Safety Reporter updates OSHA regs for safety managers.Keller's Industrial Safety Reporter updates safety managers on regulatory changes, provides plain-English explanations of OSHA OSHA n. Occupational Safety and Health Administration, a branch of the US Department of Labor responsible for establishing and enforcing safety and health standards in the workplace. regulations, and offers safety checklists to help reduce the chance of accidents and injuries. Publisher J.J. Keller & Associates Inc. also offers a plethora of literature for safety managers, such as Ergonomics ergonomics, the engineering science concerned with the physical and psychological relationship between machines and the people who use them. The ergonomicist takes an empirical approach to the study of human-machine interactions. Desk Reference ($189), Forklift Safety ($199), Job Safety Analyzer ($399), and Workplace Safety Program Developer--all of which may be ordered online at www.jjkeller.com. A marketing technique that might appeal to other publishers consists of Keller wrapping each issue of the newsletter in a 4-page cover stock (as many forced free trials and samples issues are) that advertises the firm's other products in detail. The front cover features the nameplate, "March issue enclosed!," some promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. copy, and the subscriber's name and address which appears on a perforated per·fo·ra·ted adj. Pierced with one or more holes. BRC BRC Black Rock City (Burning Man) BRC British Retail Consortium BRC Business Resource Center (Small Business Administration) BRC Bisexual Resource Center BRC Black Radical Congress . Thus, three products are advertised, one on inside front cover, one on inside back cover, and one on back cover. It's an economical way to advertise without interfering with the newsletter content itself. The company also publishes Keller's OSHA Safety Training newsletter (12x, $125/year). Format: 16 pp., saddle stitched, wraparound Wraparound A financing device that permits an existing loan to be refinanced and new money to be advanced at an interest rate between the rate charged on the old loan and the current market interest rate. self-mailer cover, printed black on ivory, dark orange nameplate and accents. Staff: Published by J.J. Keller & Associates Inc.; Julie A. Nussbaum, editor; Webb A. Shaw, editorial director. Data: Founded 1991; 12x $125/year, free 3-month trial. |
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