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Kawalek Joins Peak Audio Team as National Sales Manager.


Business Editors & High Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--June 12, 2001

Peak Audio, a division of Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 (Nasdaq:CRUS crus (krus) pl. cru´ra   [L.]
1. leg (1).

2. a leglike part.


crus ce´rebri
) and the leading provider of audio networking products and technologies for professional audio markets, announced today the addition of audio industry veteran Jimmy Kawalek as national sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
. Serving in this capacity, Kawalek will lead all sales and marketing efforts for the Boulder, Colorado The City of Boulder (, Mountain Time Zone) is a home rule municipality located in Boulder County, Colorado, United States. Boulder is the 11th most populous city in the State of Colorado, as well as the most populous city and the county  based company.

Kawalek comes to Peak Audio from Group One, Inc., where he served as market development manager for XTA XTA XtelAlert (Xtel International Ltd)
XTA X-Band Tracking Antenna
XTA Extended Terminal Access
 and Celestion in the western sales region. His 25 years of experience in sales and marketing also includes tenures with top professional audio companies including Renkus-Heinz, EAW EAW Empire at War (Star Wars video game)
EAW European Arrest Warrant (also seen as EUAW)
EAW Eastern Acoustic Works, Inc.
, QSC QSC Quality Service Communications (Cologne, Germany)
QSC Quilter Sound Company (QSC Audio Products Inc.)
QSC Queens Surface Corporation
QSC Low-Traffic Ship (radiotelegraphy) 
 Audio, Crest Audio, dbx and Allen & Heath.

According to Peak Audio's Vice President of Marketing Rich Zwiebel, Kawalek's extensive experience with Peak's technologies will help expand marketplace leadership for the company's CobraNet(TM) products. CobraNet enables high quality audio networks in stadiums, concert venues, movie theaters and commercial buildings by distributing uncompressed real-time digital audio using off-the-shelf Ethernet technology, the most widely used local area network access system in the world.

"Jimmy's extensive industry knowledge and contacts will drive the proliferation and penetration of our products in the commercial marketplace," said Zwiebel. "His personal experience with our CobraNet products will help customers understand the tremendous potential of audio-over-Ethernet technology."

Cirrus Logic, Inc.

Cirrus Logic is the premiere supplier of high-performance analog and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas and major sites located in Fremont, California and Broomfield, Colorado, as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.

Peak Audio, Inc.

Peak Audio develops digital audio products for the world's most demanding audio industry professionals. The company's CobraNet audio-over-Ethernet technology is the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 for multi-channel audio distribution in the commercial sound marketplace, and is used in stadiums, concert venues, movie theaters and commercial buildings around the world. A division of Cirrus Logic, Peak Audio is based in Boulder, Colorado. More information about Peak Audio is available on the Internet at www.peakaudio.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Provision

Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as overall conditions in the semiconductor market; the rate of consumer electronics market adoption of new products; customer cancellations of orders, or the failure to place orders consistent with forecasts; unforeseen manufacturing difficulties; hardware or software deficiencies; delays in customer qualification of key new products; achieving high utilization of the company's manufacturing resources; final determination of appropriate inventory write-downs based on the outlook at the end of each quarter; actual operational spending; and the risk factors listed in the company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended March 25, 2000, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic's business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise.

Note to editors: Cirrus Logic(R), Crystal(R), CobraNet(TM), Maverick(TM), Total-E(TM) and TrueDigital(TM) are trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 12, 2001
Words:609
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