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Kao Announces Results of Research on Surface Reflected Light and Facial Impressions.


Tokyo, Japan, July 12, 2006 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
JCN Journal of Cardiovascular Nursing
JCN Journal of Christian Nursing
JCN Job Control Number
JCN Journal of Child Neurology
JCN joint communications network (US DoD) 
) - Kao announced on June 6 the results of its latest research on surface reflected light. Using computer graphics, the company examined how the color of reflected light changes facial impressions.

When red and blue are intensified in·ten·si·fy  
v. in·ten·si·fied, in·ten·si·fy·ing, in·ten·si·fies

v.tr.
1. To make intense or more intense:
, the face looks clean, feminine, and sophisticated. Meanwhile, when green and yellow are intensified, the face gives an impression of coolness.

The company plans to apply these findings to the development of make-up products.

Details of the research will be presented at two upcoming academic meetings, the 4th Meeting of the Japanese Society of Cognitive Psychology cognitive psychology, school of psychology that examines internal mental processes such as problem solving, memory, and language. It had its foundations in the Gestalt psychology of Max Wertheimer, Wolfgang Köhler, and Kurt Koffka, and in the work of Jean  in August and the 24th International Federation of Societies of Cosmetic Chemists (IFSCC IFSCC International Federation of Societies of Cosmetic Chemists ) International Congress in October.

Copyright [c] 2006 Japan Corporate News Network. All rights reserved.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCNN News Summaries
Date:Jul 12, 2006
Words:125
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