Kansas City Grocer Cosentino's Food Stores Selects KSS for Price Optimization.

Chain to Leverage Price and Promotion Modeling Capabilities

FLORHAM PARK, N.J. -- KSS, a global leader in retail price optimization solutions, announced today that Cosentino's Food Stores, operator of Apple Markets, Sun Fresh and Price Chopper stores in the Kansas City area, has selected KSS PriceStrat for price and promotion optimization.

Cosentino's will use KSS PriceStrat as an in-house solution to model, refine and understand the impact of pricing and promotional decisions, before they are implemented. KSS PriceStrat leverages more than a decade of price modeling expertise and experience using an intuitive, desktop interface that provides merchants with the ability to create and model multiple, complex pricing scenarios, in only seconds.

"The benefits of price optimization are becoming well known within the grocery industry," said Dennis Reilly, chief financial officer of Cosentino's. "By having KSS PriceStrat as an integral part of our pricing plan, we will have insight into the effects of tomorrow's prices and promotions, today. This insight will allow us to continue to provide our customers with the value they have come to expect from our stores."

"Today's grocer, more than ever, is facing extremely competitive and changing market conditions," said Lance Jacobs, chief executive office of KSS' retail division. "Our PriceStrat solution provides merchandisers and category managers with a fast, intuitive application that truly empowers their pricing and promotional decisions. Cosentino's strives to deliver exceptional customer value and we are excited to be working with them to achieve this goal."

About Cosentino's

Since 1948, Cosentino's Food Stores has been family owned and operated. In 1948, Cosentino's started as a single store operation and has grown to be one of the largest ownership groups in the Kansas City area, with stores operating under the banners of Price Chopper, Apple Market and Sun Fresh.

About KSS

KSS is the leading supplier of comprehensive pricing intelligence, optimization and execution solutions to the grocery, chain drug, general retail, convenience retail and petroleum industries. The company helps retailers manage more than $70 billion in annual revenue from more than 22,000 outlets. Retailers use KSS software to model, forecast and optimize the effects of pricing and promotional decisions. PriceStrat and other KSS software are available as an on-site, fully integrated system. For more information, visit www.kssg.com. For media inquiries, contact Roy Miller at [phone], or at [e-mail]. All other inquires please contact Lyle Walker at [phone], or at [e-mail].