Kamoon Strengthens Enterprise Expertise Management -- EEM -- Solution for Portals through Strategic Partnership with PeopleLink -- the Leading Online Community Provider.

Business Editors

FORT LEE, N.J. & SANTA MONICA, Calif.--(BUSINESS WIRE)--Nov. 5, 2001

As EEM is Recognized as a Critical Component

to Generation Three Portals

Kamoon Inc., a leader in Enterprise Expertise Management(TM), today announced the release of Kamoon Connect(TM) for Portals and its strategic partnership with PeopleLink, a leader in enterprise online community solutions.

Kamoon Connect(TM) for Portals is a structured application for converting an ad hoc "how to find an expert" process to a manageable and measurable process. PeopleLink adds the critical component of online community, providing a forum for users and experts to interact through several communication methods, including chat and message boards. Together, the combined offering delivers a new level of flexibility, functionality and productivity enhancement for generation three portal deployments.

"Enterprise Expertise Management (EEM) is a critical component to generation three portals providing a complete Q&A process and management tool," said Gene Phifer, Vice President & Research Director, Gartner, Inc. "EEM is the next step in interaction management by giving a defined structure for finding the right person to answer a question or need while taking into account expert availability, workload balance and overall business priorities to achieve the best results for requestor and expert. EEM brings additional results-driven functionality to enterprise-wide portal deployments."

Employees rely on the company's internal portal to find answers to their questions. However, many companies lack the infrastructure and business processes to match the user's inquiry to the most appropriate expert, and track the information exchange. The employee inquiry either goes unanswered, or answering the inquiry costs the organization a considerable amount. Companies can dramatically improve their employees' productivity with a true EEM(TM) solution.

With the joint offering from Kamoon and PeopleLink, an employee submits an inquiry from the company's internal portal or even from email. The inquiry is automatically routed to the right expert along a defined workflow via Kamoon's EEM(TM) policy engine. The inquiry can also be submitted for further review to online communities experts, each with their own interaction management policies. The critical question and answer information exchange is captured in the Kamoon Connect(TM) Knowledge Base. The joint offering provides companies with a true method for managing user interactions without wasting valuable resources or adding bureaucratic costs and inefficiency.

"Securing answers for employees and capturing the tacit knowledge for future use are fundamental business goals and processes in all enterprises," said Yali Harari, President and CEO, Kamoon Inc. "Kamoon and PeopleLink recognize that enterprise portal providers and their customers can benefit greatly from incorporating our solutions that will enable large corporations to more tightly integrate business rules with their business goals, to more actively manage requests and leverage knowledge workers to achieve even higher productivity returns and internal information exchange."

Kamoon Connect(TM) for Portals harnesses a patent-pending, proprietary Enterprise Expertise Management(TM) engine and drives enterprise productivity by finding the right expert, enabling the Q&A interaction process, securing an answer, capturing the questions, answers and behavior, while enhancing the Q&A process for future needs. Solution highlights include:

-- Inquiry- and expert-profiling

-- Dynamic, business rule-driven inquiry management

-- Advanced linguistic analysis of question text streamlines routing

-- Action-oriented workflow

-- Flexible expert environment for collaboration around inquiries

-- Full data and event reporting; integrates with business intelligence tools

-- Fully built-out administrator environment

-- Integration with Portals, Sales Force Automation, Knowledge Management,
Directories and other enterprise systems

-- Multi-platform operation

-- J2EE, XML standards-based protocols

-- SOAP-based and Queue-based APIS

-- Enterprise security interaction

"We're proud to partner with Kamoon, an established EEM technology leader, to leverage our collective expertise and complementary offerings to help enterprises best develop, deploy, grow and manage vibrant online communities to enhance their enterprise portals," said Philip C. Potasiak, CEO of PeopleLink. "Online communities not only provide companies with the ability to increase productivity, but reduce costs and improve customer satisfaction."

PeopleLink offers the most complete online community solution, including enterprise grade technology and professional services for companies such as Oracle, GE, and Viacom. PeopleLink's technology offering includes enterprise chat, message boards, presence, instant messaging, user profiles, member directories, reviews and email discussion group. Additionally, PeopleLink provides professional services to build, manage and grow enterprise online communities.

"Kamoon's knowledge-oriented applications are focusing squarely on the top line of the income statement," said Hadley Reynolds, Senior Research Analyst at The Delphi Group. "They leverage internal corporate Web infrastructure to streamline the process of moving the benefits of expertise from the back- and middle-office to front line personnel. Kamoon Connect(TM) technology lies in providing Web facilities to orchestrate and enhance the interactions between internal experts and front line personnel -- sales people, customer support staff, marketing pre- and post-sales support. The system combines technology for profiling both experts within the organization and questions that frontline staff ask. The platform includes application-intelligent content analysis, business-rule-driven workflow, event monitoring, and reporting."

About Kamoon Inc.

Kamoon Inc., a leader in Enterprise Expertise Management, drives increased productivity for sales forces, service professionals, channel partners, and employees across the enterprise by enabling them to find and interact with the right person who can deliver critical information when it is needed most. Kamoon's EEM technology matches inquires to the right expert, facilitates the right interaction process through its action-oriented workflow, captures the questions, answers and behavior, and provides measurement tools for enhancing the question & answer process.

Founded in 1999, Kamoon has received funding from Apax Partners, Inc., XDL Intervest Capital, and BRM Group, the investment company behind Internet infrastructure leaders such as Check Point Software and BackWeb Technologies. Kamoon is headquartered in Fort Lee, and Ramat Gan, Israel, where its patent-pending technology was developed. For more information, visit the company at www.KAMOON.com.

About PeopleLink

PeopleLink Inc. is the leading provider of enterprise online community solutions for CRM applications designed to enhance marketing, sales and support initiatives. PeopleLink provides the most complete solution of online community technology and professional services, enabling businesses to maximize revenue opportunities, build their brand, solidify customer and partner relationships, and provide superior customer service. PeopleLink's clients include Oracle; GE Medical Systems; Viacom properties MTV, Comedy Central, NICK.com; CBS; Universal; Paramount; Spotlight Health; Intranets.com; and United Way.

The Santa Monica-based company is funded by AT&T Ventures; The BRM Group; GE Equity; Goldman Sachs Group; HarbourVest Partners, LLC; Hicks, Muse, Tate & Furst Incorporated; and idealab!

Note to Editors: All brands and products referenced herein are the trademarks or registered trademarks of their respective holders.

For more information about PeopleLink, call 310/581-4299 or visit PeopleLink on the Web at http://www.peoplelink.com. PeopleLink is headquartered in Santa Monica.