Kaleida Names Multimedia Industry Veteran Mark Bunzel as Vice President of Marketing and Sales.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 10, 1995--Kaleida Labs, Inc. today announced the appointment of Mark J. Bunzel to vice president of marketing and sales. Bunzel, former CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Avtex Interactive Media, has 20 years of multimedia experience which includes positions in management, product development, consulting, publishing and teaching. "Mark brings a wide range of skills of experience to Kaleida," said Mike Braun, president and CEO of Kaleida Labs Kaleida Labs was one of several joint ventures between Apple Computer and IBM in a period of alliance between the two companies. The two computer giants sought to counter the influence of Microsoft and the growing dominance of its Windows operating system. . "As a developer of multimedia applications, he's done it all -- from corporate applications to consumer titles. This first-hand understanding of our markets and customers will help us win in the marketplace and refine our products." "It's exciting to join Kaleida at such an important time," said Bunzel. "Now more than ever, multimedia developers and publishers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to go beyond the typical `point-click-and-watch' fare being churned out today. Escalating platform porting and compatibility testing Compatibility testing, part of software non-functional tests, is testing conducted on the application to evaluate the application's compatibility with the computing environment. costs are real problems. Kaleida's ScriptX(TM) and the Kaleida Media Player(TM) offer real solutions to the challenge of better applications at lower cost." A 20 Year Multimedia Industry Veteran Bunzel's experience includes marketing and product strategy consulting for a variety of industry leaders such as Intel, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Apple Computer, Microsoft and GE. As CEO of Avtex Interactive Media, a corporate multimedia solutions company, Bunzel effectively drove the company's transition from contract developer and multimedia VAR to a publishing and production studio that develops multimedia educational and entertainment products for the consumer market. In 1990, Bunzel co-authored the book titled Multimedia Applications Development, which covered the entire multimedia production process from concept development to release on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). . The first edition was published by McGraw-Hill in 1990 and the second edition was released in 1993. Bunzel has delivered numerous speeches on interactive media issues and chaired conferences at COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). , Intermedia Intermedia - A hypertext system developed by a research group at IRIS (Brown University). , NAB, Multimedia Expo and Digital World. Bunzel is an active member on several industry boards, including the Interactive Multimedia Association (IMA (Interactive Multimedia Association, Annapolis, MD) An earlier trade association founded in 1988 originally as the Interactive Video Industry Association. It provided an open process for adopting existing technologies and was involved in subjects such as networked services, scripting ), where he serves as Chairman of the Government Affairs and Intellectual Property Committee. Kaleida Labs, Inc. is an independent, privately held firm, co-owned by Apple Computer, Inc. and IBM Corporation. Its mission is to create the premiere platform for the development of interactive multimedia applications. Kaleida's products, ScriptX and Kaleida Media Player, have been shipping to customers since December 1994. To purchase or get more information on Kaleida's products, call Kaleida Direct at 415/335-2098 or 800/6KALEIDA; send Internet e-mail at kaleida.direct@kaleida.com; or visit our Web site at http://www.Kaleida.com/ where you can download a free copy of the Kaleida Media Player. -0- Note to Editors: Kaleida Labs(TM), ScriptX(TM), Kaleida Media Player(TM) and the "K-man" logo are Kaleida trademarks that may be used only for the purpose of identifying Kaleida products. Use of Kaleida trademarks for any commercial purpose without the prior written consent of Kaleida may constitute trademark infringement Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license). and unfair competition under state and federal law. All other products or services mentioned in this document are identified by trademarks of the companies who market those products or services. Inquiries concerning such trademarks should be made directly to those companies. CONTACT: Kaleida Labs Inc., Mountain View Janet Byler, 415/335-2056 or Miller Communications Helen Kendrick, 415/962-9550 |
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