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Kais Menoufy Selected as Panelist for AMA Forum: "Innovations in Marketing".


SACRAMENTO, Calif. -- Delegata, a premier consulting and systems integration firm, announced today that the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.  Sacramento Valley The Sacramento Valley is the portion of the California Central Valley that lies to the north of the San Joaquin-Sacramento Delta in the U.S. state of California. It encompasses all or parts of ten counties.  (AMASV) invited Delegata President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Kais Menoufy, as a panelist for the CEO Marketer's Forum: "Innovations in Marketing."

Sacramento Business Journal Publisher, Dan Kennedy Daniel Hoffard "Dan" Kennedy (born July 22, 1982) is an American goalkeeper with the Puerto Rico Islanders, a football team in the USL First Division.

Born in Fullerton, California, Kennedy attended El Dorado High School.
, will moderate the annual AMASV CEO Marketers' Forum on Wednesday, November 8th, 2006 at the Sacramento Hilton on 2200 Harvard Street. This year's luncheon is focused on how companies in the region are utilizing innovative strategies to stay competitive and differentiate their brand, products and services.

"We contribute our success to the partnerships formed with our clients and the dedication of our people. Today's term for the 'innovation' may be 'word of mouth marketing' since most of our business comes through repeat business and referrals from our clients. Some unique aspects of our company include the 'Delegata Way' and our 'Insourcing Strategy.' The Delegata Way is a term coined by our clients because of what they felt was a unique and unprecedented attention to detail and customer service. They always want things done the 'Delegata Way.' The insourcing (1) Doing work with inhouse employees. Contrast with outsourcing.

(2) Creating jobs in your country by an organization that is foreign owned. Contrast with outsourcing.
 strategy provides added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to our clients through an essential knowledge transfer process which takes place on every project," stated Kais Menoufy, President and CEO of Delegata. "For our clients to be successful, we must complete the project on time, on budget and leave the clients' internal staff with the knowledge to deliver measurable business value."

Wednesday, November 8(th), 2006

11:30am - 1:30pm

Sacramento Hilton, 2200 Harvard St. @ Arden Way The Arden Way is a 26-mile offshoot of the Heart of England Way, starting and finishing at Henley-in-Arden, Warwickshire. It is run and waymarked by the Heart of England Way Association and forms a circular walk to be enjoyed with the rest of Heart of England Way and the European  West & Business 80

REGISTER: http://www.amasv.org/programs/monthly_luncheons.asp

Panelists:

Kais Menoufy - CEO, Delegata [Technology Consulting and System Integration firm]

Connie Batterson - VP Brand Management, Eskaton [Senior's health, housing and social services social services
Noun, pl

welfare services provided by local authorities or a state agency for people with particular social needs

social services nplservicios mpl sociales 
]

Steve Bender Steve Karl-Heinz Bender (born November 2, 1946 in Mainz, Germany, died May 7, 2006) was a former disco musical performer and record producer.

Aside from a solo career which has spanned over four decades, Bender has performed with the German groups The Poor Things
 - CEO, Warren G. Bender [Business Insurance & Financial Services]

Jonathan Beitz - Director, E-Commerce/E-Media, Niello niello (nēĕl`ō) [Ital. from Latin nigellus=blackish], black metallic alloy of sulfur, copper, silver, and usually lead, used as an inlay on engraved metal.  Company [premier auto dealer]

Rand Heer - CEO, Alight Planning [a Financial Analysis & Planning Software Company]

Gary Boomershine - CEO, Sales TeamLive [automated real estate sales software]

Theme: Innovations in Marketing

Innovation is happening all around us, in every field and in all aspects of marketing. There is a changing marketplace coupled with a proliferation of choice causing companies to rethink and reinvent themselves responding to varying market pressures: increasing competition, media proliferation, consumer networks - creating challenges to build market share. How are companies changing and reinventing through innovation?

About Delegata

Delegata is a premier consulting and systems integration firm. Specializing in Project Management, Technology Planning and Analysis, Application Development, Enterprise Architecture, Organizational Change Management, Package Integration, and Process Alignment, Delegata delivers Award Winning Total Solutions to its clients. The firm's comprehensive approach addresses business objectives and processes by leveraging broad implementation skills and multifaceted project management and technology expertise. Delegata's solutions facilitate a client's rapid transition to new technologies and processes while leveraging current investments. Utilizing strong industry acumen and its configurable Diamond Methodology, Delegata begins with client business objectives, aligns technology components, and delivers tightly integrated Total Solutions tailored to its clients' unique environments. Visit Delegata's website at www.delegata.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 3, 2006
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