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KYOCERA INTRODUCES ECOLOGICALLY CORRECT PRINTER SOLD THROUGH NEW DIRECT-MARKETING ORGANIZATION

 KYOCERA INTRODUCES ECOLOGICALLY CORRECT PRINTER
 SOLD THROUGH NEW DIRECT-MARKETING ORGANIZATION
 NEW YORK, June 23 /PRNewswire/ -- Kyocera Electronics today introduced the 10-page-per-minute ECOSYS aSi Printer, model FS-1500A, whose design results in low operating costs and the elimination of replaceable toner cartridges -- which have been piling up in landfills at a rate of some 16 million per year.
 The non-cartridge printer will be sold through the new ECOSYS Direct direct-marketing division of the Somerset, N.J.,-based firm for the Direct price of $1,795, which was also announced today at PC EXPO here.
 In addition, the ECOSYS aSi Printer will be available through selected systems integrators and value-added resellers.
 Various on-site and depot-based service plans will also be offered through ECOSYS Direct, as will printer options and supplies.
 The ECOSYS aSi Printer, model FS-1500A, marks the first entry in what will be a family or Kyocera aSi printers.
 According to Kyocera Vice President Gerry Rittenbery, the disposable toner cartridge found in the industry-standard laser printers have become a concern for business and individual users.
 "The first concern a user has is how do I store the bulky replacement cartridges," he said. "But the greater concern is what happens to the used, non-degradable cartridges after I dispose of them.
 "Kyocera, which has always had an interest in finding ecologically sound solutions to business problems, applied its electronic, ceramic and overall design expertise to create a printer both less expensive to operate and friendlier to the environment."
 The ECOSYS aSi Printer is based on an amorphous silicon technology using long-life components to eliminate disposables, while producing high-quality images for less than a penny a page.
 An amorphous silicon drum, created with Kyocera's ceramics expertise, and thin-film deposition technology, is the heart of the new printer's engine. Other attributes are a compact image-enhanced LED scanning system and long-life developer and fuser.
 Standard features include 250-page paper drawer, parallel and serial interfaces, one-megabyte of SIMM-like memory (expandable to 5MB), face up or down output, six built-in printer emulations, 79 resident bitmapped fonts and 13 scalable ones and resolution-refinement technology allowing 300 x 1200 -dpi edge-quality resolution of text and graphics.
 Kyocera warranties its imaging-system components (which include LED head and aSi drum surface) for three years or 300,000 pages and the total printer system for one year or 300,000 pages, whichever comes first.
 A major factor for long-life was the development of a unique toner which does more than provide the image. The new ECOTONE microfine toner, embedded with ceramic particles, clean and reconditions the aSi drum during the printing process.
 The ECOSYS aSi Printer's toner is replenished every 5,000 pages (versus replacing a laser-printer's drum/developer/toner cartridge every 4,000 pages, most of which, even if refilled, eventually ends up in landfills). And when the ECOTONE container is incinerated the only emissions are water vapor and carbon dioxide!
 "A typical laser-cartridge printer costs 3.1 cents to print a page, while the ECOSYS aSi Printer comes in at 0.78 cents," said Rittenbery. "Factor in one of the smallest footprints, roughly one-third the size of the industry-standard printer, and a host of paper-handling options, and this is one of the easiest printers to integrate into any office environment."
 The FS-1500A is compatible with popular desktop, mini or mainframe hardware platforms and leading networks. Options include KDPL, Kyocera's Postscript-compatible interpreter, up to 59 scalable and 87 bitmapped fonts and two PCMCIA IC cards.
 Paper handling options allow up to 1,250 sheets of input, power envelope feeder, 15-bin sorter/stacker/electronic mailbox and two-sided printing, all in a modular, stacking configuration.
 Kyocera Electronics is part of the $3.5-billion Kyocera Corporation, a worldwide producer of high-technology solutions in electronics, materials sciences, communications, optics and energy. Kyocera employs nearly 10,000 persons in North America.
 -0- 6/23/92
 /CONTACT: Michael Geylin of Kermish-Geylin Public Relations, 212-315-4900, for Kyocera Electronics/ CO: Kyocera Electronics, Inc. ST: New Jersey IN: CPR SU: PDT


PS-OS -- NY015 -- 2763 06/23/92 10:22 EDT
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Date:Jun 23, 1992
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