Printer Friendly

KWKW SPANISH STATION CONVERTS FROM MUSIC TO NEWS TO COVER THE FIRES

 LOS ANGELES, Nov. 2 /PRNewswire/ -- KWKW 1330 AM, the oldest Spanish-language station in Southern California, announced that it took the unprecedented step today and converted from a music-based station to an all-news station, the only station to abandon its traditional Mexican music format and focus its resources on the devastating Southern California fires.
 Utilizing the talents of internationally known sports and news commentator Jaime Jarrin (Spanish voice of the Dodgers), Luis Alberto Bravo, news and sports director of KWKW (Spanish voice of the L.A. Raiders), and its team of news reporters, Luis Carlos Rios, Pepe Yniguez, Raul Lopez ("Pito Loco"), KWKW is bringing up-to-the-minute and 24-hour coverage of the fires.
 Jim Kalmenson, general manager of KWKW, made the decision after receiving hundreds of phone calls from Spanish-speaking listeners who called the station seeking information concerning friends and family who worked in the fire-stricken areas.
 He said, "We felt it vital that the Latino community be kept abreast of exactly what was happening and what services were available to our public. We will continue to remain an all-news station until the emergency is over."
 -0- 11/2/93
 /CONTACT: John Paley of Lotus Communications, 213-466-8111/


CO: KWKW ST: California IN: ENT SU:

JL-LM -- LA044 -- 9902 11/02/93 23:32 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 2, 1993
Words:211
Previous Article:EMPLOYMENT COST INDEX FOR THE WEST -- SEPTEMBER 1993
Next Article:SCIENTIFIC-ATLANTA AND GENERAL INSTRUMENT SETTLE PATENT LITIGATION
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters