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KWGC Tops at Worldfest Houston.


DALLAS--(BUSINESS WIRE)--April 27, 1999--

KWGC KWGC Karn-Weadock Generating Complex (Essexville, Michigan) , Inc. Advertising & Design took top honors for an innovative series of TV commercials at Worldfest Houston last weekend.

The short hyperkinetic hyperkinetic

pertaining to or marked by hyperkinesia.


hyperkinetic episodes
see Scottie cramp.

hyperkinetic circulatory disorders
 spots for Chief Auto Parts Chief Auto Parts was a United States-based auto parts store chain and had stores located in the states of Tennessee, Texas, Nevada, Arizona, Arkansas and California. The company was based in Dallas, Texas and operated as a division of Southland Corporation until 1990.  won a Gold Award at the world's largest film/video competition.

"We're thrilled because Worldfest is known for its artistic standards," said agency president Kay Williams.

"It's exciting enough to have clients that let you push the envelope, but when the film community takes notice it doubles the pleasure."

As Vice President of Advertising for Chief, client Kenny Cason oversaw the creative, which featured Cowboy QB Troy Aikman high-fiving sales clerks to a percussive per·cus·sive  
adj.
Of, relating to, or characterized by percussion.



per·cussive·ly adv.
 soundtrack through swirling montages of distressed type.

"As brief as a ten second spot is, we were impressed with the agency's ability to make them not just visually arresting but downright motivational, " Cason said. "The campaign drove traffic."

KWGC is a Dallas-based advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  agency with a prominent roster of high-tech and consumer accounts.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 27, 1999
Words:163
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