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KRYSTAL 'SPOKESHEAD' BOB ANNOUNCES PRESIDENTIAL CAMPAIGN PLANS AT RALLY

KRYSTAL 'SPOKESHEAD' BOB ANNOUNCES PRESIDENTIAL CAMPAIGN PLANS AT RALLY
 CHATTANOOGA, Tenn., July 8 /PRNewswire/ -- Bob, "spokeshead" for The Krystal Co., announced his write-in candidacy for president of the United States today at a rally in Chattanooga, home of The Krystal Co.
 "In the coming months, I will run a 'heady' campaign that hopefully will roll me right into the White House next January," Bob said.
 The charismatic candidate said his sole campaign promise is that he "will not become just another figurehead." Bob added he is prepared to debate any candidate head-to-head.
 "I stand for everything Krystal stands for -- quality, cleanliness, hospitality and value, which is part of the Krystal Kreed," Bob said.
 Since his introduction in early 1991, Bob has helped set The Krystal Co. apart from its competition. The advertising campaign featuring the irreverent talking head was named one of fast-food's 10 best in 1991 by a leading trade magazine, Nation's Restaurant News, and it received three out of possible four stars by critic Bob Garfield of Advertising Age.
 Tom Whitley, vice president of marketing for Krystal, is confident that Bob will gain widespread support in his quest for the nation's highest office.
 "The American public is disenchanted with all of the political candidates right now," Whitley said. "There is so little to choose from, Bob is sure to come out a head.
 "People may ask, 'Why vote for Bob?' We'd like to know, 'Why not?' Supporting Bob is a logical action, like voting for previous protest candidates Alfred E. Neuman and Pat Paulsen."
 During the rally, Bob said his qualifications should make him a perfect president.
 "I've got a good head for politics, and there are no skulls in my family closet. Besides, who else is better suited to be a head of state?"
 The nation's second-oldest fast-food chain, Krystal is celebrating its 60th anniversary this year. Krystal is famous for its tiny square hamburgers with a steamed-in onion taste. The Krystal Company owns and operates 230 restaurants in Alabama, Florida, Georgia, Kentucky, Tennessee and Mississippi. Franchisees operate an additional 21 restaurants in Alabama, Georgia, Mississippi, Tennessee and South Carolina.
 -0- 7/8/92
 /CONTACT: Ellen Hartman or Katie deNourie of Fleishman Hillard Public Relations, 404-659-4446, or Mark Williams of The Krystal Co., 615-757-1563/
 (KRYS) CO: The Krystal Co. ST: Tennessee IN: LEI SU:


EA-BR -- AT005 -- 7353 07/08/92 10:41 EDT
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Publication:PR Newswire
Date:Jul 8, 1992
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