KPRC Local 2 Anchor Wendy Corona to Announce Houston's 2006 Marketer of the Year September 13.

HOUSTON -- The Houston Chapter of the American Marketing Association (AMA) will unveil its 2006 Marketer of the Year on September 13 following a presentation by KPRC Local 2 Anchor Wendy Corona.

The Marketer of the Year, a true icon of innovation, is a company, organization or institution that has distinguished itself through its market knowledge, leadership, objectives and execution.

Candidates were nominated by AMA members and then interviewed to determine how well they identified their objectives and defined their marketing mix (product, place, price and promotion.) The winner, to be announced at the September 13th event, was selected by an initiative of Houston-area chief marketing officers.

"Houston hosts a brilliant collaborative of corporate marketing excellence," said Michelle Acosta, president of AMA Houston. "While selecting only one company as Marketer of the Year was a formidable challenge for the judges, this is definitely an award whose time has come for Houston's marketing community."

In addition to recognizing the 2006 Marketer of the Year, AMA Houston will also award five scholarships to local-area college students. The scholarships, each in the amount of $500, will be presented to students who have demonstrated unparalleled accomplishment in the field of marketing.

Immediately prior to the presentation, KPRC Local 2 Anchor Wendy Corona, who recently relocated to Houston from Florida, will discuss how she was able to successfully introduce herself to one of America's most competitive news markets.

WHAT: AMA Houston's 2006 Marketer of the Year Award

WHEN: Wednesday, September 13, 2006

WHERE: The Junior League of Houston
       1811 Briar Oaks Lane

SCHEDULE: 11:30 a.m. - 12:00 p.m. Registration and Networking
          12:00 p.m. - 1:15 p.m. Speaker and Lunch

SPEAKER INFORMATION: Wendy Corona co-anchors KPRC Local 2 News at 4 p.m. and 6 p.m. She joined the KPRC family in April 2006. Before joining KPRC, Wendy anchored the morning and noon news at sister station WPLG Local 10, the ABC affiliate in Miami. Wendy moved to Florida in 1999, where she was a morning anchor and general assignment reporter for the Fox affiliate in Orlando. As a reporter, Wendy has covered many prominent news events, including the O.J. Simpson murder trial, the 2000 presidential election, the deportation of Elian Gonzales, and the Sept. 11 terrorist attacks.

REGISTRATION: Advance reservations can be made online at www.amahouston.org. Advance registration is $25 for AMA members, $40 for non-members and $18 for students. Registration at the event is $35 for AMA members and $45 for non-members. Walk-ins will not be assured seating.

Please RSVP by Monday, September 11th. You can register online with your credit card at www.regonline.com/MOTY. No reservations will be accepted after 5:00 p.m. Credit card payment will be accepted at the door on the day of the event. Please keep in mind that no shows will be billed for this event.

For questions and comments regarding this luncheon, contact Amanda P. Gatell at [e-mail].

For questions concerning the Marketer of the Year awards, please contact Melanie Brenneman at [e-mail] or Ami Martinez at [e-mail].

The Houston chapter of the American Marketing Association has more than 800 members and is Houston's largest and oldest marketing professional services organization. For scheduled luncheons, meetings and membership information, please visit www.amahouston.org.