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KPMG PEAT MARWICK NAMES NATIONAL MARKETING DIRECTOR; MARK LINDER IS FIRST TO FILL POSITION

 NEW YORK, Jan. 10 /PRNewswire/ -- KPMG Peat Marwick, the U.S. practice of the world's largest professional services firm, announced today the appointment of Mark Linder to newly created position of national marketing director. Linder joins KPMG from Ogilvy & Mather, where he was senior vice president and executive group director. His appointment is the most recent sign of marketing's increased importance at KPMG and throughout the professional services industry.
 Last summer KPMG became the first Big Six firm to organize by client industry groups, as opposed to traditional audit, tax and consulting functions. To realize the growth potential of this unique structure, marketing at KPMG is transforming from a sales-support function to an industry-based process that anticipates client needs and drives the development of new services.
 Chairman Jon C. Madonna says, "Mark Linder's charter is to create a marketing framework for the firm and our lines of business that accelerates the revenue producing potential of our structure."
 "Marketing is now accepted as a vital tool for building business," says Madonna. "By turning outside for someone lead the development of a national marketing effort, we ensure the firm has new ideas and expertise in the development of our marketing and communications processes."
 Linder's career has focused on businesses and industries undergoing profound change. At Ogilvy & Mather, he led the team that launched the worldwide repositioning of Xerox as "The Document Company." Most recently, he was responsible for O&M's development of a new market position campaign for NYNEX.
 Previously, as a partner at Young & Rubicam Inc., the largest private communications agency in the world, Linder headed the team that defined the AT&T brand as it confronted divestiture. He also worked with Eastern Airlines as it pursued new national and international markets following deregulation.
 While Linder was at Y&R, The Business Marketing Association honored him as the 1990 Agency Communicator of the Year. He was subsequently asked to serve in the board.
 After nearly 20 years of agency experience, Linder says the switch to KPMG will be stimulating. "The restructuring taking place throughout the firm makes successful marketing programs possible, more so than anywhere else in the profession. We are organized to develop true process that enable us to acquire a deep understanding of a market and its needs and then, in anticipation of those needs, build solutions to meet them."
 KPMG is the global leader in providing accounting and consulting services with more than 6,000 partners and 73,000 professionals serving clients through more than 1,100 offices in 131 countries. In the United States, KPMG partners and professionals deliver a wide range of assurance, tax, international, and performance improvement services to clients doing business in the following markets: government services; financial services; manufacturing, retailing & distribution; information and communications; health care & life sciences; higher education, research & other not-for-profits; energy; and personal financial planning.
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 /CONTACT: Katherine Cavanaugh of Dorf & Stanton, 212-420-8100; or Kevin Kelly of KPMG Peat Marwick, 212-909-5108/


CO: KPMG Peat Marwick ST: New York IN: ADV SU: PER

TM-PS -- NY004 -- 0398 01/10/94 08:00 EST
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Publication:PR Newswire
Date:Jan 10, 1994
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