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KORE Powers ITN International's Wireless Lead Generation and Management Solution at CTIA WIRELESS I.T. & Entertainment 2007 (TM).


Combining KORE's Leading Wireless Machine-to-Machine Network with Near-Field Communications Empowers CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Exhibitors with On-Site, Real-Time Lead Collection and Management

HERNDON, Va. & TORONTO -- KORE Kore, in the Bible
Kore (kō`rē), in the Bible.

1 Family of temple doorkeepers.

2 Levite under Hezekiah.
Kore, in Greek religion
Kore, in Greek religion: see Persephone.
 Telematics (www.koretelematics.com), North America's largest independent provider of digital wireless services for the machine-to-machine (M2M M2M Machine-to-Machine (communication, mainly mobile)
M2M Minutes to Midnight (Linkin Park album)
M2M Mobile to Mobile (cellular phone)
M2M Member-to-Member
M2M Month to Month
), telematics and telemetry telemetry

Highly automated communications process by which data are collected from instruments located at remote or inaccessible points and transmitted to receiving equipment for measurement, monitoring, display, and recording.
 markets, today announced that it is powering ITN ITN n abbr (Brit) (= Independent Television News) → chaîne de télévision commerciale

ITN (Brit) n abbr (TV) (= Independent Television News) →
 International's data collection and lead management solution at the CTIA WIRELESS I.T. & Entertainment 2007 tradeshow and conference. Based on the KORE wireless GSM network and ITN's near-field communications (NFC NFC
abbr.
National Football Conference
) and RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  technology, ITN's PocketLead solution running on the bCardMobile network enables CTIA WIRELESS I.T. & Entertainment exhibitors to wirelessly collect data and manage leads in real time, helping accelerate the sales cycle. CTIA WIRELESS I.T. & Entertainment 2007 takes place at the Moscone Center The Moscone Center is San Francisco, California's largest convention and exhibition complex. The complex consists of two main underground halls underneath Yerba Buena Gardens, Moscone North and Moscone South, as well the three-level Moscone West exhibition hall across 4th Street.  in San Francisco October 23 - 25.

"Trade shows and conferences are still one of the most effective venues for lead generation and networking," said Ivan Lazarev, president of ITN International. "In most cases, these leads are collected on printed paper and much too often written as informal notes on the back of a business card. Using the KORE network to power our bCardMobile network enables exhibitors at any conference to more quickly, securely and accurately transfer lead data to the appropriate corporate customer relationship management application, ensuring timely follow up and fewer lost leads."

By wirelessly enabling the ITN PocketLead solution to run on ITN's new bCardMobile network, KORE powers the automatic transmission of lead data directly to exhibitors' corporate headquarters. This data can then be used by an organization's sales staff to more quickly follow up on leads, reducing sales cycles and eliminating lost leads often caused by delayed follow-up times and misplaced mis·place  
tr.v. mis·placed, mis·plac·ing, mis·plac·es
1.
a. To put into a wrong place: misplace punctuation in a sentence.

b.
 paper-based lead details.

"We are constantly searching for new ways to better service our attendees, sponsors and exhibitors," said Robert Mesirow, vice president of business operations and show director for CTIA WIRELESS I.T. & Entertainment. "The ITN PocketLead solution running on the KORE-powered bCardMobile network enables CTIA WIRELESS I.T. & Entertainment to further differentiate itself from other industry events by providing exhibitors with an automated lead generation system. For the first time, our exhibitors can use the latest wireless technology to efficiently collect and transfer lead information to headquarters directly from the show floor."

ITN's NFC technology provides CTIA attendees with identification badges which include RFID chips containing basic information, such as name, company and contact information. This helps CTIA more efficiently control attendance to special presentations. The RFID tags are read when "touched" by ITN's SmartPhone devices, called PocketLead, providing exhibitors with the electronic information often included on a traditional business card. Exhibitors can then add additional information for each lead, such as suggested follow-up timing directly on the handheld device, and then transmit this information over the bCardMobile network powered by the KORE wireless network to appropriate sales databases.

"KORE-powered wireless M2M applications are impacting all levels of business processes, from asset tracking to environmental monitoring to lead management," said Alex Brisbourne, president and COO of KORE Telematics. "KORE continues to partner with innovative companies like ITN that are constantly striving to improve and automate business processes with M2M applications. With our GSM and CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band.  wireless network services, we continue to drive M2M adoption at all levels of business in every industry."

KORE will be demonstrating the power of its M2M wireless network at booth #1325 at the CTIA WIRELESS I.T. & Entertainment 2007 conference, taking place at the Moscone Center in San Francisco from October 23 - 25, 2007, and at booth #517 in the Mobile Business Expo at Interop New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, taking place at The Javits Center in New York October 24 and 25, 2007.

About ITN International

For more than a decade, ITN International has provided registration, data management and information exchange tools to the trade show and event industries. Widely known for its bCard[TM] solutions and NFC/RFID technology leadership, ITN products and services create outstanding experiences and meaningful interactions among show organizers, exhibitors and attendees. With over 3 million bCards distributed at 750+ events worldwide, ITN's technology solutions power tradeshows and events to deliver quantifiable, reliable results. For more information, please visit www.bcard.net.

About KORE Telematics

KORE Telematics, through its long-term direct service agreements and extensive infrastructure support, is at the center of the expanding M2M field. The company maintains a network operations center See NOC.

Network Operations Center - (NOC) A location from which the operation of a network or internet is monitored. Additionally, this center usually serves as a clearinghouse for connectivity problems and efforts to resolve those problems.
 capable of managing all aspects of its network as well as call management, billing services, connectivity control, and Web-based SIM and device service management. These facility investments, combined with network services from the leading North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 GSM/GPRS and CDMA/1xRTT and EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems.  carrier partners, assure users of seamless and high availability voice-and-data transmission capability for all their M2M needs. For more information, please visit www.koretelematics.com.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 23, 2007
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