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KOHL'S CHAIN EXPANDING TWO NEW STORES EXPECTED TO BRING 300 JOBS.


Byline: Brent Hopkins Staff Writer

Kohl's Corp. confirmed Monday that it will open stores in Newbury Park and Palmdale, an expansion that will add about 150 jobs in each community.

The department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  are scheduled to open in March, the Menomonee Falls Menomonee Falls (mənŏm`ənē), village (1990 pop. 26,840), Waukesha co., SE Wis., on the Menominee River; inc. 1892. Wire, metal, paper, concrete, plumbing fixtures, furniture, fiberglass products, machine tools, steel, and aluminum , Wis.-based discounter said. The company is reportedly building the Palmdale store at Destination O-8 shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into  on 10th Street West and Avenue O and the Newbury Park store is going up at Newbury and Kelly roads.

Kohls entered the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  market last March with 28 stores.

Analysts expect a more modest plan to fill in additional markets within the area.

``Both of these were great locations for us,'' said Tawn Earnest, a Kohl's spokeswoman. ``We're always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 opportunities to grow. There are a number of communities in Southern California that we think would be a great fit for us.''

The new jobs will be in sales, checkout, price management, receiving, housekeeping and loss prevention. Company benefits include a medical plan, a 401(k) plan, stock options and merchandise discounts.

Kohl's announcement of its arrival last year in Southern California sent shock waves through the retail world. Competitor chains like Macy's and Sears scrambled to update their stores to match Kohl's convenient shopping layout and amenities like shopping carts and centralized checkout, thinking it would steal much of their business.

Kohl's presence did not bring the anticipated change to the local retail landscape, though.

`'There was some overconfidence o·ver·con·fi·dent  
adj.
Excessively confident; presumptuous.



over·con
, because they'd been so successful,'' said Jack Kyser, chief economist The Chief Economist is a single position job class having primary responsibility for the development, coordination, and production of economic and financial analysis. It is distinguished from the other economist positions by the broader scope of responsibility encompassing the  for the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County Economic Development Corp., an early proponent of Kohl's expansion. ``But when they came to Southern California, they stubbed their toe. They still have nothing in the East Valley, nothing near downtown, nothing in the south part of the city.''

Similar areas have proved to be some of the department store's best locations, according to analyst Gary Holdsworth of Wedbush Morgan Securities. With significant expansion plans still in the works, including San Diego, Bakersfield, Fresno and Sacramento, he doubted that Kohl's would let a rocky start get in its way.

``Where they've had success is in the more established, higher-density areas,'' Holdsworth said. ``However, it's very difficult to get real estate there. They've gone in the inland areas, which both of these qualify as, where they expect population to build around them so they can have future growth.''

Brent Hopkins, (818) 713-3738

brent.hopkins(at)dailynews.com
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Dec 23, 2003
Words:403
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