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KODAK PHOTO CD IMAGES TO BE SUPPORTED BY APPLE COMPUTER

 KODAK PHOTO CD IMAGES
 TO BE SUPPORTED BY APPLE COMPUTER
 CUPERTINO, Calif. and ROCHESTER, N.Y., March, 10 /PRNewswire/ -- Eastman Kodak Company (NYSE: EK) and Apple Computer, Inc. (NASDAQ: AAPL) today announced that they are working together to integrate support for Photo CD images into future versions of Apple's QuickTime system software extens ion. Terms were not disclosed.
 Kodak's Photo CD system produces a compact disc that stores color images in digital format while maintaining the resolution of photographic film. The Photo CD can be played on a consumer television set, using a CD player that also plays audio CDs, or on a computer screen.
 QuickTime support for Kodak's digital imaging technology will provide Apple customers -- including graphic designers, desktop publishers and multimedia producers -- with direct access to Photo CD images within Macintosh application software. This establishes Apple as the first company to integrate Photo CD functionality into a computer operating system.
 "QuickTime is the only architecture which can support all industry standard image compression schemes in a seamless fashion," said Roger Heinen, vice president and general manager, Macintosh Software Architecture Division. "Photo CD support integrated into the Macintosh environment offers customers easy access to high-quality images from within any existing Macintosh application."
 Apple intends to license the Photo CD technology from Kodak and make it directly accessible in QuickTime. As demonstrated at the Multimedia & CD-ROM Conference, Macintosh users will simply click on a Photo CD icon to access "thumbnail" versions of images stored on Photo CD discs. The images can then be integrated directly into applications used to create multimedia titles, presentations and publications that combine video, animation and photographic-quality still images.
 "This announcement represents an enormous stride toward reaching our goal of making photorealistic color images as prevalent on the desktop as they are in our every day lives," said Stephen S. Stepnes, general manager and vice-president of CD Imaging at Kodak. "Apple's support is a clear indication that Photo CD images are emerging as the standard for high-quality digital images on the desktop. We are proud to work with Apple to provide direct support for the Photo CD system on the Macintosh platform, the leading computer for the many graphic designers, publishers and multimedia producers for whom Photo CD images are an invaluable creative tool."
 -0- 3/10/92
 /CONTACT: Paul C. Allen of Eastman Kodak Company, 716-724-5802/
 (EK AAPL) CO: Eastman Kodak Company; Apple Computer, Inc. ST: New York; California IN: CHM CPR SU:


LC -- CL008 -- 6950 03/10/92 14:01 EST
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Date:Mar 10, 1992
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