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KODAK ANNOUNCES NEW ALLIANCES, FORMATS, COMMERCIAL USES FOR PHOTO CD

 KODAK ANNOUNCES NEW ALLIANCES,
 FORMATS, COMMERCIAL USES FOR PHOTO CD
 NEW YORK, Aug. 25 /PRNewswire/ --More than a dozen companies, universities and organizations -- including Apple Computer, Inc., L.L. Bean, Inc. and the Smithsonian Institution -- have joined with Eastman Kodak Company (NYSE: EK) to cooperate in the development of new commercial applications for the Kodak Photo CD system.
 "Today we are just beginning to demonstrate the vast commercial potential of Photo CD we talked about when we announced the system two years ago," said Kay R. Whitmore, Kodak chairman, president and chief executive officer.
 Kodak disclosed its latest commercial developments today, and at the same time announced a new business, new formats and several new hardware systems and software packages for its Photo CD system.
 This system allows high-resolution 35mm film images to be stored on compact discs and played on a TV screen or a computer. With the first Photo CD players now available to consumers -- allowing them to see their snapshots on television -- the company is moving to extend the Photo CD concept into commercial businesses.
 Kodak's newly announced business is Kodak Picture Exchange, a global image transmission network designed to put millions of Photo CD images as close to commercial users as the nearest telephone.
 The new Photo CD formats announced today include:
 -- The Kodak Pro Photo CD Master disc, that stores larger film formats to meet the needs of professional photographers;
 -- The Kodak Photo CD Portfolio disc, that allows the merger of pictures with text, graphics and sound:
 -- The Kodak Photo CD Catalog disc, for easy distribution of disc catalogs containing thousands of pictures of images from stock art houses for lease, or art works or retail products for sale; and
 -- The Kodak Photo CD Medical disc, that can store x-rays as well as electronic images for medical applications.
 The commercial hardware systems include:
 -- The Kodak Professional Photo CD Imaging Workstation 4200, to transfer images from large-format professional films to Pro Photo CD discs;
 -- The Kodak PIW 2400, a Photo CD authoring station for photofinishing labs that's over three times as productive as today's units; and,
 -- The Kodak Professional Image Library, an automated disc "jukebox" system that stores and accesses thousands of images on Photo CD discs.
 The four software packages include:
 -- Kodak PhotoEdge image enhancement and correction software, to provide business users with a set of basic image editing tools;
 -- Kodak Shoebox image search and retrieval database software, designed to help users access images stored as standalone databases or on the Kodak Image Library system;
 -- Kodak Browser software, a scaled-down version of Shoebox software, to make it easier to use Kodak Catalog CD discs: and
 -- Kodak Renaissance design software, a page layout package that allows direct accommodation of Photo CD images.
 "Every one of these new disc formats is compatible with the core Photo CD format," said Stephen S. Stepnes, general manager and vice- president of Kodak's CD Imaging unit. "That means that every Photo CD disc will play on home Photo CD and CD-I players, as well as on Photo CD compatible CD-Rom XA computer drives."
 Whitmore also announced that Apple had agreed to purchase Kodak color printer technology for use in future Apple systems. "This is just the beginning of a closer relationship between Kodak and Apple to define the future uses of images on the computer," he said.
 Kodak had earlier announced that Philips Consumer Electronics Company, Pioneer Communications, Sony Corporation of America and Toshiba Corporation have agreed to market fully Photo CD-compatible CD- Rom drives.
 L.L. Bean indicated it would work with Kodak to explore the applications for the Photo CD system in customer communications and said the Kodak Photo CD Catalog disc format should provide a new, efficient catalog delivery system to home shoppers around the world.
 The Smithsonian Institution plans to use Photo CD to explore the development of interactive exhibits.
 -0- 8/25/92
 /CONTACT: Al K. Brakoniecki of Eastman Kodak Company, 716-724-3057/
 (EK) CO: Eastman Kodak Company ST: New York IN: SU: PDT


KK -- CL002 -- 2812 08/25/92 06:00 EDT
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Date:Aug 25, 1992
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