KODAK'S OFOTO ONLINE PHOTO SERVICE LAUNCHES OFOTONOW 3.0.

Ofoto, Inc., Emeryville, Calif., Kodak's online photo service, has launched OfotoNow(TM) 3.0, the fastest and easiest way to get silver halide prints on Kodak DuraLife paper from a digital camera. This new free software enables consumers to view, organize, edit, share and order prints ranging from wallet-size to poster-size, directly from their computer before they upload images to the Internet. Prior to the release of OfotoNow(TM) 3.0, digital camera users had to wait long periods of time for images to upload in order to purchase prints. OfotoNow(TM) 3.0 is available as a free download at http://www.ofoto.com and http://www.amazon.ofoto.com.

Once users download OfotoNow(TM) 3.0 to their desktop, they simply connect their digital camera and their images will be automatically transferred to the computer's hard drive. Then they select their print preferences and order prints by clicking the "Buy Prints" button. OfotoNow(TM) 3.0 also automatically transfers images to a private online photo album at Ofoto.com for re-ordering prints and enlargements, viewing, sharing, and framing at a later date.

"It's clear that consumers find it time-consuming to get prints from their digital cameras," said James Joaquin, President of Ofoto, Inc. "OfotoNow 3.0 is revolutionary because it allows you to buy prints before and upload images to the Internet after. That means less time at the computer and more time creating memories with family and friends."

Key OfotoNow(TM) 3.0 Features:

-- New Express Prints Service

The Express Prints service remembers print purchasing preferences (and allows the user to customize each new order easily), securely stores credit card information on the user's computer, and streamlines the entire print-ordering process so the user can get prints in a single click.

-- OfotoNow(TM) 3.0 Intelligent Upload

OfotoNow(TM) 3.0 remembers which photos it has previously uploaded so the user can simply open OfotoNow(TM) 3.0 and instantly order (or reorder) prints from the computer desktop. OfotoNow(TM) 3.0 also automatically transfers the user's images to a private online photo album at Ofoto.com so they can order frames, cards and other photo merchandise.

-- Auto Detection Recognizes The Camera

Using its "auto detection" system, OfotoNow(TM) 3.0 recognizes the user's camera and automatically transfers their images to their computer's hard drive. If they choose, OfotoNow(TM) 3.0 will prepare the memory card for reuse.

-- More Fun New Features

OfotoNow(TM) 3.0 offers many new fun product features including the ability to create a slideshow, screen saver, computer desktop wallpaper, and more.

About Ofoto, Inc.

Ofoto, Inc., a wholly owned subsidiary of Eastman Kodak Company, is the leader in online photography, providing high- quality silver halide prints for both digital and film camera users. Rated "Best Overall Photo Site" by Yahoo! Internet Life, Ofoto offers a safe, easy and fun way for people to store their photographs and share their precious memories through pictures. Ofoto harnesses the convergence of imaging and information technology -- known as infoimaging --to give consumers more ways than ever before to share their lives through pictures. The site provides free editing and creative tools, such as photo borders, and a wide selection of albums, picture frames, photo cards, the Ofoto Archive CD and other merchandise. Ofoto runs its own digital lab seven days a week and offers 24-hour customer support. Ofoto is the only consumer photo site that prints on Kodak's premium DuraLife paper. Ofoto prints for partners such as Amazon.com, Corbis, Hewlett-Packard, and Sony's ImageStation. Ofoto, Inc. was founded in July 1999 and is based in Emeryville, California.

For more information, visit http://www.ofoto.com or call 510/229-1292.