KOCHAM/FKI Study Analyzes U.S. Opinion Leader Perceptions Concerning Economic Trends and the Investment Potential of Korea.Business/Government Editors NEW YORK--(BUSINESS WIRE)--June 2, 2000 The need for Korean firms to acknowledge, and achieve, higher standards is the focus of a new report released by the Korean Chamber of Commerce and Industry in the USA, Inc. (KOCHAM) and the Federation of Korean Industries New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office (FKI FKI Free Knowledge Institute ). This survey was prepared by KWR KWR Cryptographic Receive Unit International, Inc.(KWR) and measures the opinions and perceptions of targeted U.S. opinion leaders working in the U.S., Asia and Europe as well as several English-speaking foreigners Foreigners alienage the condition of being an alien. androlepsy Law. the seizure of foreign subjects to enforce a claim for justice or other right against their nation. gypsyologist, gipsyologist Rare. working for western firms. Individuals representing business, government, academia, non-profit and financial institutions and the media were included. "This survey identified many changes in the perceptions of U.S. opinion leaders since KOCHAM/FKI released its first opinion leader survey in early 1997," stated KOCHAM President Young Man Kim. "While favorably fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. crediting Korea's remarkably rapid recovery from the 1997 financial crisis, U.S. opinion leaders now judge Korean businesses with higher standards than in the past. They stress that Korea is no longer a developing country, and that Korean companies need to adopt a higher benchmark if they are to maintain their long-term competitiveness. As one senior editor of a national business magazine commented, 'the problem is my expectations are very high when it comes to Korea ... if the country hadn't been such a great performer in the past, I would not expect such great things.'" "Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. clearly believed that Korea and Korean firms possess the underlying strengths required to succeed in the global economy", noted Keith W. Rabin, President of KWR. "However, many emphasized the need for Korean firms to strengthen their focus on developing the brands, intellectual property, service-orientation and flexible business structures and alliances demanded in a more mature, information-intensive economy. A summary of KOCHAM/FKI's U.S. Opinion Leader Study can be obtained at: http://www.kocham.org/english/act1.htm . For additional information, or to obtain a Korean language Korean language Official language of North Korea and South Korea, spoken by more than 75 million people, including substantial communities of ethnic Koreans living elsewhere. summary of this report, please contact the representative indicated below. |
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