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KNIGHT-RIDDER REPORTS STATISTICAL REPORT FOR THE FIVE WEEKS ENDED NOV. 3, 1991

               KNIGHT-RIDDER REPORTS STATISTICAL REPORT
                 FOR THE FIVE WEEKS ENDED NOV. 3, 1991
    MIAMI, Nov. 22 /PRNewswire/ -- Knight-Ridder, Inc. (NYSE: KRI) today released its statistical report for the five weeks and the year-to-date figures of its operations as follows --
                         KNIGHT-RIDDER, INC.
       STATISTICAL REPORT FOR THE FIVE WEEKS ENDED NOV. 3, 1991
                  TENTH PERIOD   Percent     YEAR-TO-DATE   Percent
                  1991    1990   Change     1991      1990  Change
    REVENUE ($000)
     Business Information
     Services   $29,624   $28,528    3.8   $278,679  $261,800     6.4
     Newspaper
      Advertising
       Retail   $75,421   $68,310   10.4   $611,447  $630,505    (3.0)
       General   18,996    16,551   14.8    145,921   156,186    (6.6)
       Classi-
        fied     49,193    47,207    4.2    433,479   504,398   (14.1)
        Total  $143,610   132,068    8.7  1,190,847 1,291,089    (7.8)
    Circulation  43,760    34,634   26.3    370,461   335,745    10.3
    Other
     Revenue      3,444     3,078   11.9     29,268    26,876     8.9
      Total Newspaper
       Revenue $190,814  $169,780   12.4 $1,590,576 1,653,710    (3.8)
      Total Operating
       Revenue $220,438  $198,308   11.2 $1,869,255 1,915,510    (2.4)
    AVERAGE CIRCULATION - EXCLUDING
     DETROIT
     (000s of copies) (B)
     Morning      2,935     2,939   (0.1)     2,931     2,916     0.5
     Evening        282       382  (26.2)       295       385   (23.4)
     Sunday       4,183     4,213   (0.7)     4,179     4,185    (0.1)
    ADVERTISING LINAGE
     (000s of six column inches)
      (A)(B) & (C)
     Full run ROP
      Retail      1,577.0   1,504.0  4.9     13,066.2  14,105.9  (7.4)
      General       178.1     171.6  3.8      1,404.9   1,586.2 (11.4)
      Classified  1,197.3   1,154.3  3.7     10,611.0  11,703.6  (9.3)
      Total       2,952.4   2,829.9  4.3     25,082.1  27,395.7  (8.4)
    Factored Part
     Run ROP        166.0     147.1 12.8      1,342.6   1,380.7  (2.8)
    Full Run
     Preprint     1,584.6   1,331.0 19.1     12,239.4  12,102.1   1.1
    Part Run
     Preprint     1,661.3   1,406.5 18.1     12,763.3  11,849.6   7.7
    TOTAL PREPRINTS
     INSERTED
      (000s)    421,444   386,489    9.0  3,486,200 3,347,123     4.2
    BASIC CABLE
     TELEVISION
      SUB-
      SCRIBERS  321,000   309,000    3.9
    FULL RUN ROP ADVERTISING LINAGE DATA
    By Market (000s of six column inches)
    -- Notes (A)(B) & (C)
    Akron Beacon
     Journal  130.5    121.3      7.5   1,097.7   1,104.0   (0.6)
    Charlotte
     Observer 152.8    150.4      1.6   1,272.7   1,416.2  (10.1)
    Columbia
     State    119.3    131.5     (9.3)  1,158.6   1,356.2  (14.6)
    Detroit   115.2    126.2     (8.7)    960.0   1,009.1   (4.9)
    Ft. Wayne News-
     Sentinel, Journal-
     Gazette  152.3    173.7    (12.3)  1,264.5   1,422.4  (11.1)
    Lexington
     Herald-
     Leader   101.3     94.1      7.7     833.7     946.4  (11.9)
    Long Beach Press-
     Telegram 126.6    106.5     18.9   1,044.5   1,107.8   (5.7)
    Miami
     Herald   217.2    195.0     11.4   1,794.7   2,032.1  (11.7)
    Philadelphia
     Inquirer,
     News     283.0    266.5      6.2   2,255.6   2,578.8  (12.5)
    St. Paul Pioneer
     Press    118.2    110.3      7.2     963.5   1,052.2   (8.4)
    San Jose Mercury
     News     269.0    255.5      5.3   2,287.6   2,688.0  (14.9)
    Wichita
     Eagle     98.8     90.0      9.8     835.4     871.6   (4.1)
    All Other Daily
     News-
     papers 1,068.2  1,008.9      5.9   9,313.6   9,810.9   (5.1)
      Total - Full Run
       ROP  2,952.4  2,829.9      4.3  25,082.1  27,395.7   (8.4)
    (A) -- Full run ROP linage of the joint operating agency between the Seattle Times and the Seattle Post Intelligencer was 244 for the period (down 5.3 percent from the prior year) and 2,284 for the year-to-date (down 8.2 percent from the prior year). Knight-Ridder owns 49.5 percent of the voting stock and 65 percent of the non-voting common stock of the Seattle Times.  None of the linage is included in the Advertising Linage section.
    (B) -- On Nov. 27, 1989, the Detroit News and the Detroit Free Press began operations under a Joint Operating Agreement as the Detroit Newspaper Agency (DNA).  Revenue and linage for 1991 and 1990 include 50 percent of the DNA.  Circulation statistics for Detroit are excluded from both years.
    (C) -- Measured by individual Knight-Ridder newspapers.  Where necessary, certain previously reported linage has been restated to be consistent with measurement guidelines currently in use.
    -0-                        11/22/91
    /CONTACT:  Frank Hawkins of Knight-Ridder, Inc., 305-376-3838/
    (KRI) CO:  Knight-Ridder, Inc. ST:  Florida IN:  PUB SU: AW-SS -- FL003 -- 6336 11/22/91 11:24 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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