KNBC Channel 4 keeps nightly news crown.KNBC-TV Channel 4 in Burbank claimed victory in the local television news race during the May sweeps, but rival KABC-TV Channel 7 continues to dog its heels. KNBC KNBC Kings Norton Bowling Club won the news race in the morning, in addition to the critical time slots Continuously repeating interval of time or a time period in which two devices are able to interconnect. of 5 p.m. and 11 p.m. KABC KABC Kaufman Assessment Battery for Children , meanwhile, had the top-rated newscast newscast Radio or television broadcast of news events. News gathering and broadcasting by the radio networks began in the mid-1930s and increased significantly during World War II. The television newscast began in 1948 with 15-minute programs that resembled movie newsreels. at mid-day, 4 p.m. and 6 p.m. In the horse race between KABC and KNBC, the two stations have frequently traded the top spot at various time slots during major sweeps periods. KNBC gets the bragging rights this May because 11 p.m. and 5 p.m. are the two most lucrative time slots, in terms of the amount of money TV stations charge to advertisers per rating point. KABC has launched several new initiatives since the arrival of General Manager Arnold Kleiner in February 1996. In addition to hiring a new advertising agency last fall, it has added a lifestyles feature during the 4 p.m. broadcast and a viewer phone-in forum that ran during the May sweeps. Kleiner said the changes have nothing to do with the station's new ownership. Wait Disney Co. took over KABC after buying Capital Cities/ABC Inc. last year. Another station with new management is KCBS-TV Channel 2, where John Culliton took control last July. Under Culliton, the news broadcast at KCBS KCBS Kansas City Barbecue Society KCBS Korea Christian Book Service (now called KCB; Seoul, Korea) KCBS Kerala Catholic Bible Society (Kerala, India) has incorporated a good-news segment called "What's Right with Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, " and, during the May sweeps, a series of investigative reports An investigative report is a document that is meant to provide information on a certain topic that is not easily obtained. It is meant to present the reader with a wealth of easily understood information and usually contains an interview or two on the subject. called "Special Assignment." Nonetheless, KCBS's news ratings were fairly flat compared with last year's May sweeps, and it made little headway head·way n. 1. Forward movement or the rate of forward movement, especially of a ship. 2. Progress toward a goal. 3. The clear vertical space beneath a ceiling or archway; clearance. 4. against its rivals. Culliton points out that KCBS made the biggest improvement of the three local major network stations from their performance in the February sweeps. At KTLA-TV Channel 5, the sweeps brought another painful loss. KTLA's 10 p.m. newscast underwent major changes during the May sweeps to reverse a ratings slide that began last year when KTTV-TV Channel 11 took the May ratings crown at 10 for the first time. This year, KTTV once again attracted more viewers to its nightly news Nightly News may refer to
Nightly News Among local TV stations, the evening newscasts are a vital profit center. Here is how they fared during the May sweeps (for the period Monday through Friday, April 24-May 5). Station Rating/Share KNBC-4 9.4/19 KABC-7 8.1/17 KCBS-2 6.8/14 KTTV-11 5.4/9 KTLA-5 4.7/8 KCAL-9 2.7/4 KCOP-13 1.5/2 Source: Nielsen Media Research |
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