KMOX-FM's obituary 1962-1981.When KMOX ownership announced plans for a new experimental FM station in 1941, international circumstances prevented the project from coming to life. When the station finally was born two decades later, no one seemed to know what to do with it.
While FM broadcasting FM broadcasting is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation (FM) to provide high-fidelity sound over broadcast radio.
On Feb. 12, 1962, KMOX-FM signed on. The broadcast day initially ran
from 6 a.m. until midnight, and it was a 100 percent simulcast of the KMOXAM programming. It was this simulcasting practice that had caused the failure of those other FM stations in the late '40s and early '50s. Listeners, it seems, saw no reason to buy a new radio to listen to programs they could hear on the AM radios they already owned.
Then in 1967, the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. ruled that 50 percent of FM programming on co-owned stations had to be original rather than simulcast. KMOX-FM began providing its listeners with what was called "The Young Sound," a format consisting of middle-of-the-road music with selected current hits mixed in. These music tapes were provided by CBS (Cell Broadcast Service) See cell broadcast. in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The fact that the music was in stereo was a big selling point selling point
An aspect of a product or service that is stressed in advertising or marketing.
Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers and gave reason to listeners who had considered buying high quality FM receivers.
This evolved into "The Sound of the '70s." A St. Louis Globe-Democrat The St. Louis Globe-Democrat (casually referred to as The Globe) was a daily newspaper based in St. Louis, Missouri. It began operations on July 1, 1852 as the Missouri Democrat, which later merged with the St. Louis Globe. It was St. article on April 11, 1970, quoted station General Manager Robert Hyland Robert Hyland Jr. (1920 - 1992) was CBS Regional Vice President and General Manager of radio station KMOX in St. Louis, Missouri for four decades. Hyland introduced the first talk radio format and the first listener call-in programs at KMOX in 1960. : "KMOX-FM stereo ... avoids the hard rock to concentrate on adult pop--the tops in popular music for the 20-40 age group."
In the St. Louis Post-Dispatch The St. Louis Post-Dispatch is the only major city-wide newspaper in St. Louis, Missouri. Although written to serve Greater St. Louis, the Post-Dispatch is one of the largest newspapers in the region, and is available and read as far west as Springfield, Missouri. , in November of that year, Hyland said, "To keep KMOX-FM stereo on top of things, we select new music each day. Each week we review the music we are broadcasting and add at least eight new singles and 10 new albums to the station's repertoire ... Our future plans include specials devoted exclusively to various types and categories of music, as well as programs built entirely around individual artists."
Hyland didn't mention that his FM station would also serve as a dumping ground for sports broadcasts. In those days, KMOX-AM had play-by-play rights to every major sports team in the city. When there were two teams scheduled to play at the same time due to the over lap of sports schedules, one team would have its broadcast shifted to the FM station.
Most of the musical programming decisions came from Bob Osborne, a KMOX employee who wore many hats. He was also heard as a deejay dee·jay
A disc jockey.
[Pronunciation of DJ1.]
Informal a disc jockey [from the initials DJ] on KMOX-FM and was the voice on many of the station imaging spots. Many other people were deejays on the station during those two decades, and their paths to the seventh floor studios at 1 Memorial Drive weren't always pleasant. There were times when GM Hyland would "farm out" talent from KMOX. Some saw it as a punishment--radio's equivalent of the proverbial trip to Siberia. But there were others who used their announcing jobs there to supplement their free-lance voiceover income.
Live deejay shows were seldom heard on KMOX-FM. Instead, taped voice tracks were inserted into the station's huge automation system, in the hope that listeners might think they were hearing someone live. The black monster filled an entire room and contained all sorts of electronic bells and whistles A slang English term for exceptional features in some product. In the computer field, it typically refers to functions in software that may be greatly appreciated by some users, even though they may not be necessary most of the time. . There was even a large tape cartridge that contained a time signature for every minute of the day ("It's 12:15 at KMOX-FM."), with everything designed to make the station sound live. But it cost CBS less to pay people to record voice tracks because each jock could turn out several shows in a short time, and they were only paid for the time spent recording. It didn't seem to bother station management that there were occasional technical miscues, causing listeners to hear the announcers introducing a song that had been heard 10 minutes before.
The end of KMOX-FM began in August 1981 when CBS began the national experiment known as "Hit Radio." The station's playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically. began its transformation with more current pop hits being added, and by the end of the year the KMOX-FM call letters were dropped, replaced by KHTR.
Frank Absher is a St. Louis radio historian. St. Louis radio history is available online at www.stlradio.com