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KICK-OFF THE NEW YEAR RIGHT! JOIN FELLOW SMOKERS AND 'KICK THE HABIT'

KICK-OFF THE NEW YEAR RIGHT! JOIN FELLOW SMOKERS AND 'KICK THE HABIT'
 WHAT: As the world awaits the ball dropping in Times Square to
 bring in the New Year, smokers unite on Water Street to
 kick off the New Year and "Kick the Habit." Join us and
 watch a 20-foot cigarette fall from a 24-story building
 into a giant ashtray -- throw in your last pack and we'll
 throw in a free T-shirt.
 WHEN: Monday, Dec. 30 -- 11:30 a.m.
 WHERE: 160 Water St. (between Fletcher & John Streets)
 WHO: Sponsored by CIBA-GEIGY Corporation
 PHOTO/INTERVIEW
 OPPORTUNITIES:
 -- 20-foot cigarette dropping into oversized ashtray
 -- Spectators parting with their last pack of cigarettes
 NOTE TO BROADCAST EDITORS:
 Video from this event, which takes place on the 30th, will be fed as
 part of a complete stop smoking b-roll package.
 B-roll Feeds
 Monday, Dec. 30, 1991 Tuesday, Dec. 31, 1991
 3:40 to 4:30 p.m. (EST) 12:00 to 12:30 p.m. (EST)
 Telstar 302, Transponder 7H Telstar 301, Transponder 9V
 Dual Audio 6.2 & 6.8 Dual Audio 6.2 & 6.8
 Quitting Smoking This New Year May Be Easier Than Ever
 Satellite Interview Opportunity
 DATE: Monday, Dec. 30, 1991
 TIME: 1 p.m. to 4 p.m. (EST)
 SATELLITE COORDINATES: Telstar 302 7H (Channel 14)
 Dual Audio 6.2 & 6.8
 On Monday, Dec. 30, 1991, Orbis Medical News will conduct three
 hours of satellite interviews from New York City on the topic of
 giving up smoking as a New Year's Resolution. Smoking cessation
 experts will discuss proven approaches to quitting and explain
 how current attitudes toward smoking can be used as positive
 reinforcement.
 To arrange for a interview call Lisa Huffman at 312-951-0619.
 CONTACT: Jeyran Ghara or Wendi Lowe of Dorf & Stanton Communications, 212-420-8100, for CIBA-GEIGY.
 -0- 12/30/91


CO: CIBA-GEIGY Corporation ST: New York IN: SU:

JT -- NY003 -- 2800 12/30/91 10:00 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 30, 1991
Words:319
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