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KFC Appoints New Advertising Agency Foote Cone & Belding, Chicago to Replace Incumbent BBDO.

Business Editors

LOUISVILLE, Ky.--(BUSINESS WIRE)--Sept. 17, 2003

KFC has announced that it has awarded its advertising account to Foote Cone & Belding, Chicago. KFC's media buying and planning will remain with WPP Group's Media Edge New York.

"Foote Cone & Belding is a creative powerhouse which understands our business. Their immediate challenge is to give us a fresh creative approach to help improve sales trends with compelling advertising," said Gregg Dedrick, KFC's new President. "I'd like to thank BBDO for the contributions they have made to our company and franchisees."

"We are thrilled to be awarded the business and work with an American icon like KFC," said Dana Anderson, Foote Cone & Belding, Chicago President and CEO. "We look forward to helping them build their business and their brand."

The new advertising campaign will make its debut in 4th quarter 2003.

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(TM) and Colonel's

Crispy Strips(R) with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.)

Foote Cone & Belding, Chicago ( is one of the largest offices of Foote Cone & Belding Worldwide. Major Chicago clients include ADM, Boeing, Bally Total Fitness, Circuit City, Coors Brewing, and John Deere. Foote Cone & Belding is one of the largest agency brands in the U.S. and the world. With more than 194 offices servicing clients in 105 countries, Foote Cone & Belding Worldwide's client roster includes Beiersdorf, SC Johnson, Samsung and Kraft.

Foote Cone & Belding is one of the largest agency brands of The Interpublic Group of Companies, one of the world's leading organizations of advertising and marketing services companies.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 17, 2003
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