Printer Friendly

KETCHUM ASOCIADOS NAMES HECTOR HERETER MANAGER FOR LATIN AMERICA

 MIAMI, Aug. 12 /PRNewswire/ -- Ketchum Asociados, the public relations and advertising partner of Ketchum Communications has named Hector Hereter, manager for Latin America.
 "The appointment of Hereter as manager for Latin America continues to demonstrate our commitment to this market and consolidates our market position," said Alex Krys, Ketchum Asociados' chief executive officer. "His past experience as a journalist in the region and insight and understanding of the Latin American market comes as a great addition to a talented team," added Krys.
 "This is a great challenge because of the rapid and profound changes taking place in Latin America," said Hereter. "Ketchum's solid commitment to expanding its operations in South America and the Caribbean creates this new challenge."
 Hereter has extensive journalism and public relations experience in Latin America, particularly in the area of crisis management. A native of Venezuela, Hereter is well versed in the complexities of the region, handling a wide range of assignments that include corporate counseling, public affairs strategies and media relations. Among the clients he has counseled are American Airlines, Anheuser Busch, the Costa Rica Tourism Institute and the Rouse Company.
 His extensive journalism background includes assignments as a reporter for El Nuevo Herald as well as business editor for El Nuevo Dia in Puerto Rico. Prior to his journalism career, Hereter was with the public relations department of the state-owned oil company Maraven S.A. (formerly Shell Oil of Venezuela).
 Hereter has a bachelor's of arts in communications as well as a master's in journalism from Universidad Catolica Andres Bello (UCAB), Caracas, Venezuela.
 -0- 8/12/93
 /CONTACT: Alex Krys of Ketchum Asociados, 305-379-9020/


CO: Ketchum Asociados ST: Florida IN: SU: PER

SS-AW -- FL015 -- 2252 08/12/93 16:12 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Aug 12, 1993
Words:287
Previous Article:BARNETT SELLS STUDENT LOAN UNITS
Next Article:GREAT WESTERN LAUNCHES INTERNAL REVIEW; GOAL IS TO IMPROVE PRODUCTIVITY, REDUCE COSTS
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters