KENYA LOOKS ABROAD FOR SALES GROWTH.Internal demand for Kenyan goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. has not increased significantly in recent years, but external demand is improving in several sectors. Kenyan consumer confidence has slipped as a result of painfully slow economic growth that has contributed to an increase in unemployment.
The government is making some headway in improving the macroeconomic mac·ro·ec·o·nom·ics
n. (used with a sing. verb)
The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors. climate for consumption by keeping inflation and interest rates in check. Increasingly attractive terms of financing contributed to a rebound in private sector lending in 2003, and the upward momentum should hold through this year. As a result, sales of high-end durable goods durable goods
Goods, such as appliances and automobiles, that have a useful life over a number of periods. Firms that produce durable goods are often subject to wide fluctuations in sales and profits. Also called consumer durables. will grow moderately but steadily this year in Kenya's urban areas.
The construction sector will benefit from increased government spending Government spending or government expenditure consists of government purchases, which can be financed by seigniorage, taxes, or government borrowing. It is considered to be one of the major components of gross domestic product. on rehabilitating Kenya's communications and transportation infrastructure. The main beneficiaries will be suppliers of basic construction materials including cement and reinforcement bar. In addition, a modest uptick in foreign direct investment will boost demand for materials and equipment used in small industry.
Growth in Kenyan fresh flower production will contribute to firm demand for associated irrigation irrigation, in agriculture, artificial watering of the land. Although used chiefly in regions with annual rainfall of less than 20 in. (51 cm), it is also used in wetter areas to grow certain crops, e.g., rice. , refrigeration refrigeration, process for drawing heat from substances to lower their temperature, often for purposes of preservation. Refrigeration in its modern, portable form also depends on insulating materials that are thin yet effective. , and transportation equipment. Kenya accounts for 60 percent of Africa's flower production. Flower production now employs 500,000 Kenyans and living standards are gradually improving in the main flower producing regions. Kenya is a weak market for fresh cut flowers, so the great majority is shipped to Europe.