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KENNER PRODUCTS ANNOUNCES NAME CHANGES OF SAVAGE MONDO BLITZER FIGURES

KENNER PRODUCTS ANNOUNCES NAME CHANGES OF SAVAGE MONDO BLITZER FIGURES
 CINCINNATI, March 2 /PRNewswire/ -- Kenner Products announced today that it is changing the names of select action figures within its recently released Savage Mondo Blitzer(TM) toy line.
 According to Kenner Products, "We created a series of fun, wacky and humorous characters on wheels to appeal to boys who enjoy action figures and vehicle play. While the figures in the line are based upon zany fantasy characters that would appeal to today's kids, it appears that some consumers are concerned with the choice of some names selected for the Savage Mondo Blitzers. Sensitive to their interests, we have chosen to modify names of a select group of our action figures."
 The Savage Mondo Blitzer line was pre-market consumer tested and then test marketed in Indianapolis in January and February. During the test market, Kenner received virtually no consumer inquiries regarding the line, and sales exceeded expectations. Based upon the results of this testing, Kenner began national roll-out of the product two weeks ago. Initial national results show that consumers are seeing Savage Mondo Blitzers as they are intended -- irreverent, wacky and humorous action figures.
 For over 45 years, Kenner Products has maintained a proud tradition of producing classic toys that have been consistently in touch with the interests of consumers.
 -0- 3/2/92
 /CONTACT: Krickett Neumann of Kenner Products, 513-579-4055, or Eric Slutsky of Edelman Public Relations, 212-704-8156, for Kenner Products/ CO: Kenner Products ST: Ohio IN: HOU SU: PDT


KD-SB -- NY053 -- 3978 03/02/92 12:40 EST
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Publication:PR Newswire
Date:Mar 2, 1992
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