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KELLOGG USA AND ABC-TV SET STAGE FOR SECOND ''ALL THE ME I CAN BE''(TM) VIGNETTE

 KELLOGG USA AND ABC-TV SET STAGE FOR SECOND
 ''ALL THE ME I CAN BE''(TM) VIGNETTE
 BATTLE CREEK, Mich., Sept. 18 /PRNewswire/ -- After reaching nearly 2.2 million 6-17 years-olds during its premiere, the second installment of Kellogg USA's (NYSE:K) ''All The Me I Can Be'' series of 11 vignettes hits the airwaves this Saturday with an important message about the value of education.
 The vignettes debuted Sept. 12 and will continue airing every Saturday for a year during the highly rated ABC program ''Wild West C.O.W.-Boys of Moo Mesa'' (9-9:30 a.m. EST).
 The inspirational stories, designed to promote the importance of positive values, education, good health and nutrition among adolescents, are told by the actual young people who experienced them.
 This week's vignette features 16-year-old Tarsha Williams, who became bored with school and dropped out. She soon realized that without an education, life was not easier, as she had anticipated, but a lot more difficult. With her new outlook, she re-enrolled in school and now wants to pursue a career in social work to help prevent others from making similar mistakes.
 ''Using real people to talk to their peers about true-life experiences with school helps other kids understand the importance of education,'' said Carlos M. Gutierrez, executive vice president, marketing and sales, Kellogg USA.
 The initiative is a joint effort of Kellogg; its national advertising agency, Leo Burnett U.S.A.; and the ABC Television Network, which donated the :60 second time slot.
 As the world's leading manufacturer of ready-to-eat cereal, Kellogg has been a long-time sponsor of quality children's television. For the past 16 years, the company has produced and aired non-branded ''Good Breakfast'' advertising on Saturday mornings to promote healthy eating to kids.
 Kellogg Company is located in Battle Creek, Mich.
 NOTE: (TM) Kellogg Company.
 -0- 9/18/92
 /CONTACT: Donna Thede of Kellogg U.S.A., 616-961-3989, or Joe Silberman of Leo Burnett U.S.A., 312-220-4073, for Kellogg U.S.A./
 (K) CO: Kellogg USA ST: Michigan IN: ADV SU:


TM -- NY074 -- 1276 09/18/92 16:31 EDT
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Date:Sep 18, 1992
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