KELLOGG COMPANY: HELPING CONSUMERS UNDERSTAND THE DIET AND DISEASE PREVENTION RELATIONSHIPBATTLE CREEK, Mich., Feb. 13 /PRNewswire/ -- Kellogg Company (NYSE NYSE
See: New York Stock Exchange : K) today announced a new advertising initiative aimed at helping consumers understand the recent scientific evidence on the importance of fiber from cereal in disease prevention.
In full-page advertisements which will appear in several major national newspapers on February 14, Kellogg Company translates new research into a message for consumers striving to lead healthier lives: "eating fiber cereals for breakfast may be one of the most positive steps you can take ... Eat it for life."
"We are communicating one simple and positive message: Eat fiber cereal for breakfast," said Kellogg Company Vice President for Worldwide Nutrition Celeste Celeste is a woman's first name. Celeste may also refer to:
The Journal of the American Medical Association JAMA: The Journal of the American Medical Association is an international peer-reviewed general medical journal, published 48 times per year by the American Medical Association. JAMA is the most widely circulated medical journal in the world. (JAMA) published a study demonstrating that increased consumption of insoluble fiber from grain sources like ready-to-eat (wheat bran) cereal can significantly reduce heart disease risk. This follows findings published in the Journal of the National Cancer Institute showing that eating wheat bran fiber from cereal can reduce one's risk of colon cancer.
Kellogg Company is encouraging consumers to enjoy a wide variety of fiber cereals such as Kellogg's(R) All-Bran(R), Kellogg's(R) Raisin Bran, and Kellogg's(R) Complete(R) Bran Flakes. The Company plans to continue its leadership in communicating the importance of a nutritious diet and physical exercise in leading a healthier life on the back and side panels of its products in addition to its advertising initiatives.
The world's largest manufacturer of ready-to-eat cereal, Kellogg Company is celebrating its 90th anniversary this year. It is one of the few successful food businesses founded on the belief that diet plays an important role in a healthy lifestyle.
The recent print ad was developed by Leo Burnett, Chicago.
/CONTACT: Karen E. Kafer of Kellogg, 616-961-3989/
/A visual image of the ad and photos are available via Wieck Photo Database, 214-392-0888./
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