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KCAL kicking into soccer coverage with Galaxy deal. (Media).


KCAL-TV (Channel 9) has strengthened its hold on local sports by capturing another major local professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 franchise for its lineup.

Station officials signed a three-year agreement with the Los Angeles Galaxy The Los Angeles Galaxy are a professional football (soccer) team based in Carson, California that participates in Major League Soccer. The name "Galaxy" refers to Los Angeles being the home of many Hollywood "stars".  to broadcast 10 soccer games per season starting in 2003.

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 already broadcasts L.A. Lakers, Anaheim Angels, Anaheim Mighty Ducks games, in addition to the annual Los Angeles Marathon The Los Angeles Marathon is an annual marathon held in Los Angeles, California since 1986. It was inspired by the success of the 1984 Summer Olympics held in Los Angeles. The race starts at about 8:15AM and runs through Downtown Los Angeles, Koreatown, the Crenshaw district, and  and other events.

The Galaxy games will be broadcast on Saturday evenings and include a pre-game show. KCAL plans to add a weekly "Galaxy Update" to its Sunday night newscast and has a partnership arrangement with the soccer team on marketing initiatives, such as game-day and on-air promotions.

"This agreement reinforces KCAL's commitment to being the leading local broadcaster of sports," Senior Vice President and Station Manager Patrick McClenahan said in a statement.

Viacom Inc. earlier this year agreed to purchase KCAL for $650 million. The company plans to keep the station's line-up of news and sports intact, said a local executive with Viacom-owned CBS (Cell Broadcast Service) See cell broadcast.  shortly after the deal was announced.
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Comment:KCAL kicking into soccer coverage with Galaxy deal. (Media).
Author:Peschiutta, Claudia
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Mar 25, 2002
Words:173
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