KB Home Chairman and Chief Executive Bruce Karatz is a true believer in Martha Stewart.KB Home Chairman and Chief Executive Bruce Karatz is a true believer true believer n. One who is deeply, sometimes fanatically devoted to a cause, organization, or person: "a band of true believers bonded together against all those who did not agree with them" in Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. . Though Wall Street hit the No. 5 U.S. homebuilder hard on June 16 when it announced on a conference call with analysts that third- and fourth-quarter income will fall below forecasts, Karatz said the company could have done much better with Stewart. "We believe if we had 40 or 50 Martha Stewart communities open right now our net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight would have been considerably better," Karatz said. Last year, this column broke the story of KB Home's deal with Martha Stewart Omnimedia Inc., with Stewart helping to design homes as well as layout, faucets, light fixtures and other details like built-in bookcases and shelving shelv·ing n. 1. Shelves considered as a group. 2. Material for shelves. 3. An incline; a slope. shelving Noun 1. material for shelves 2. . The first Martha Stewart-KB Home community of 650 homes is being built near Raleigh, N.C. Another 800 homes are being developed in Atlanta and a third development is slated outside Houston later this year. "We are trying to get every single KB division throughout the country to get a Martha community going," said Karatz. "We think it's a wonderful branding strategy and unfortunately, we don't have enough communities going to have a material impact on our numbers--yet." Staff reporter Kate Berry Berry, former province, France Berry (bĕrē`), former province, central France. Bourges, the capital, and Châteauroux are the chief towns. can be reached at (323) 549-5225, ext. 228, or at kberry@labusinessjournal.com |
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