K2 Wins Advertising, Marketing and Branding Assignment for WavePhore's Wavetop Broadcast PC Service.NEW YORK--(BUSINESS WIRE)--March 20, 1997-- - K2 Helps WavePhore put a "face" on New Wireless "Push" Technology Service That Delivers News and Entertainment Content to Home PCs - WavePhore, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WAVO WAVO Association of Women Against Violence ), the industry leader in wireless data distribution, has tapped full service interactive agency K2 Design, Inc. (NASDAQ: KTWO) to drive advertising, marketing and branding efforts for its new consumer-targeted wireless data broadcasting service, called WaveTop. K2 is advising WavePhore on both traditional and online aspects of this media campaign. By embedding data streams into existing broadcast television signals using the Vertical Blanking Intercal (VBI See vertical blanking interval. ), the new WavePhore WaveTop service, which was announced on February 10, 1997 will deliver content, such as news and sports scores, directly to users' desktops. Traditional "push" technology has required a "poll and pull" methodology, while WaveTop "push" technology will automatically deliver HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , audio and video streams, and other data forms directly to the users' desktop-without tying up phone lines or clogging Internet connections. K2 is currently handling a broad range of assignments for the new WaveTop service, including development of branding, visual identity, Web content, and user interface. K2 is also responsible for online marketing, print advertising in publications ranging from The Wall Street Journal to WebWeek, and event marketing efforts. K2 has announced a multitude of high-ranking new employees in the past few weeks with traditional and interactive agency experience as part of its aggressive evolution to a full service interactive agency. "We are very pleased to have K2 on board," said Sandy Goldman, Vice President of WavePhore's newly-formed WaveTop consumer group. "They bring a diverse strategic, creative and technical skill-set to the table and their team understands our product, technology, and market. We looked at several traditional and interactive agencies, but we believe K2 is uniquely equipped to reach our broad consumer, business-to-business and technology industry audiences." "This is a wonderful opportunity to mobilize all facets of K2," said David Centner cent·ner n. 1. a. A unit of weight in Germany and Scandinavia corresponding to the hundredweight and equal to 50 kilograms (110.23 pounds). b. , Chief Executive Officer of K2 Design, Inc. "The nature of content distribution is shifting to become more intelligent and more ambient. WavePhore and its WaveTop "push" technologies will play a key role in that transition and we are very excited the role we will play in that process. This project will use every facet of K2's strengths: from our interface design and consumer marketing minds to the online campaigns being executed by K2 Netmedia and web tracking and analysis consulting offered by our K2 VISITrac group." Slated for market introduction in the fall of 1997, WaveTop consumer broadcast PC service will be distributed via PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, Datacast. By leveraging the existing network of more than 200 PBS member stations This is a list of member stations of the United States Public Broadcasting Service. Alabama
WavePhore, Inc., the industry leader in wireless data broadcasting, is comprised of three divisions: WavePhore Consumer Division, WavePhore Networks and WavePhore Newscast. The Consumer Divisions WaveTop Service offers an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for data broadcasting to the home PC market. WavePhore Networks provides reliable, high-speed data delivery for information providers in the business-to-business environment. WavePhore Newscast delivers real-time business news to more than 45,000 business users across the U.S., Canada and Europe, providing individually profiled information to the corporate desktop. Additional information on WavePhore is available on the Internet at www.wavephore.com or for its WaveTop service at www.wavetop.com.. Based in Phoenix, Arizona, WavePhore, Inc. is a publicly-traded company (NASDAQ-NMS: WAVO). K2 Design, Inc. (NASDAQ: KTWO) is a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City-based, publicly-traded company whose primary business is the development of interactive and World Wide Web based marketing and design strategies for its clients. K2 combines the know-how and disciplines of marketing with the aesthetic nuances of its cutting-edge creative team, the technological command of its software development team, the media-savvy of its K2 Netmedia online marketing team and the consulting and tracking expertise of its K2 VISITrac service. K2 has provided a variety of Internet and traditional marketing services for such clients as Toys 'R' Us, America Online, Audi, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Waterhouse Securities, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , WavePhore, Inc. and The New York Public Theater. K2's award-winning projects include the international CineChart Online Award for Audi, a CASIE CASIE Coalition for Advertising Supported Information and Entertainment CASIE Computer Aided Search Information Exchange CASIE Center for Advanced Surfaces and Interfaces Science and Engineering Award for its IBM vs. Deep Blue project and Arthur Andersen's Metro New York Enterprise Award for Best Business Practices in Fostering Innovation. More information about K2 is available on the World Wide Web (http://www.k2design.com). CONTACT: Dan Klores Associates, Inc. Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most -- Tel. (212)685-4300 Contact: Jeanne Meyer (jmeyer@dkanews.com) or WavePhore Inc. Edelman Public Relations Wavephore, Inc. Contact: Renee Edelman (renee@edelman.com) Tel. (212) 704-0120 |
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