K2 Inc. Announces Acquisition of Morrow Snowboard Assets.LOS ANGELES--(BUSINESS WIRE)--March 26, 1999--K2 Inc. (NYSE NYSE See: New York Stock Exchange :KT0) Friday announced the acquisition of certain assets relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the Morrow snowboard business including the Morrow trademark from Morrow Snowboards Inc. (Nasdaq:MRRW). Terms were not immediately disclosed. Richard M. Rodstein, president and chief executive officer of K2 Inc., said: "The Morrow name is well known in the industry and has been synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as innovation. We are pleased to add them to our snowboard group, and we look forward to working with Morrow's dealers and providing them with innovative products and marketing support." Rodstein added, "The acquisition is a part of K2's growth strategy to leverage its distribution by adding new product lines." K2 Inc. is a leading designer, manufacturer and marketer of brand-name sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , other recreational products and industrial products. The company's sporting goods include well-known names such as K2 and Olin alpine skis; K2 snowboards This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , boots and bindings; K2 in-line skates; Stearns sports equipment; Shakespeare fishing tackle; K2 bikes; and Dana Design backpacks. The company's other recreational products include Hilton corporate casuals and Planet Earth skateboard and snowboard products. K2's industrial products include Shakespeare extruded monofilaments, marine antennas and fiberglass light poles. |
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