K-Swiss Expands Product Line.Westlake Village-based athletic shoemaker K-Swiss Inc. plans to branch out into the adventure-oriented market, producing and distributing a collection of National Geographic-licensed footwear. Under terms of the deal, K-Swiss will own 75 percent of the new venture and will license, make and sell the National Geographic line, which will include about 100 styles of shoes. K-Swiss has formed a joint venture with footwear designer Rugged Shark of Lighthouse Point, Fla., to launch a full-scale line of outdoor and casual men's, women's and children's shoes, officials said. Some of the new products are expected to be available this fall. The deal reflects the aggressive marketing posture adopted by the National Geographic Society National Geographic Society U.S. scientific society founded in 1888 in Washington, D.C., by a small group of eminent explorers and scientists “for the increase and diffusion of geographic knowledge. , a nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. scientific and education al institution that in the past year has begun heavily licensing its product name. Clothing, maps, books and camera equipment with the society's yellow rectangular trademark have been sold mostly online and by catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. . The new footwear line will be available at sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport stores, department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. and outdoor-oriented shops. |
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