Justin Boot Company Launches Caliente and Punchy Collections; Western Footwear Leader Introduces Sexy Lines Appealing to New Consumer Markets.

FORTH WORTH, Texas -- This spring the Justin Boot Company(R) introduces Caliente and Punchy--two lines blending traditional silhouettes with retro bright colors that are certain to make a sizzle. Designed with the female consumer in mind, the Caliente collection appeals to a young woman's "need" for footwear that is both fashionable and comfortable ... you know women can never have too many shoes. The Punchy line, with sexy new styles for women and men, appeals to range riders and urban cowboys alike by offering a little more flavor and color than the average cowboy boot.

Don't think these new boots are a Texas exclusive though, these kicked up new styles are as likely to be seen strolling down Rodeo Drive or 5th Avenue as down main street. The lines made a splash at the Sundance Film Festival where attendees like David Schwimmer and Keira Knightley checked them out at the Entertainment Weekly party. As one of the hottest parties in town, celebs showed up in droves to snag one of the luxe gift bags and sneak a peek at some of the hottest products debuting this spring. Each bag included a coupon redeemable for a pair of Justin Boots from one of the new collections on display.

"The introduction of Caliente and Punchy is the answer to a noticeable void in the western boot market," said Randy Watson, president, Justin Boot Company. "With 125 years experience in the industry, we pride ourselves in creating products that are functional and trend-right giving consumers footwear options that allow them to express their personal sense of style."

The Caliente collection - hot indeed - gets its inspiration from the contemporary junior market. This line of trendy boots with cushy rubber soles is accented by floral or rhinestone designs, bright colors and textured leathers. The Punchy collection struts along in a time-honored, dress-Western silhouette with brilliantly-colored uppers and is available in exotic leathers and traditional cowhide. This collection also boasts the exclusive J-Flex Comfort System, so the boots feel broken in before consumers leave the store; the Caliente collection's light-weight, soft soles give them a required break-in period of--zero.

Both the Caliente and Punchy collections are on shelves now and additional styles will hit throughout the year.

Justin Brands, Inc., a recognized leader in Western footwear, is a Berkshire-Hathaway corporation (NYSE: BRKa) and its divisions include Justin Boot Company, Tony Lama Company, Nocona Boot Company, Chippewa Shoe Company and Justin Original Workboots.

For more information visit www.justinboots.com.