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Justice Federal Credit Union Retains Redbeard for Web Site Development; Creative Design Firm Developing Global Image of Credit Union to Match Its Nationwide Expansion Efforts.


Business Editors

HOLLISTER Hollister can refer to: Places in the United States
  • Hollister, California
  • Hollister, Florida
  • Hollister, Idaho
  • Hollister, Missouri
  • Hollister, Oklahoma
  • Hollister Ranch, a ranch north of Santa Barbara, California
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, Calif.--(BUSINESS WIRE)--May 14, 2003

Redbeard(TM) Communications, a brand strategy and creative design firm, announced that Justice Federal Credit Union (JFCU JFCU Justice Federal Credit Union ) has chosen Redbeard to develop a Web site reflecting the credit union's new global image.

Founded in 1935, JFCU is the premier provider of retail financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 to the justice community. For the last three years, the Years, The

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 credit union has worked to expand its field of membership to include justice-related associations, significant contractors and employee groups whose mission is closely aligned with the Department of Justice. By expanding its membership base, the credit union has also opened additional locations beyond Washington, D.C. and now is in six states, including New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
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Virginia, state of the south-central United States. It is bordered by the Atlantic Ocean (E), North Carolina and Tennessee (S), Kentucky and West Virginia (W), and Maryland and the District of Columbia (N and NE).
 and Texas. "In line with the nationwide expansion and the accelerated growth from which our credit union is benefiting," said Karen Rosales, vice president of marketing and business development for JFCU, "we felt it was time to upgrade our image, making it more sophisticated and more global through the implementation of a fresh new Web site. We were looking for Looking for

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 a design firm that would take the time to understand what our organizational style is, how our membership is different from other credit unions and what we need from a Web site. Redbeard has the best understanding of our goals, and that is why we gave the creative leadership of our Web site to them."

Previously, Redbeard developed marketing materials for the launch of JFCU's national checking account campaign including direct mail pieces, posters and hanging in-branch displays. The marketing firm also created and implemented the global branch campaign, which involved the marketing of online banking for JFCU. Additionally, Redbeard helped craft a member-sensitive campaign to announce the recent JFCU-Wilshire West FCU FCU Federal Credit Union
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 merger, which was very well received by both audiences.

"Since we had an established relationship with Redbeard Communications, we are confident that the firm will create a Web site that corresponds with our image," Rosales added.

"Our goal in working for JFCU is to take its unique membership base and create a new and relevant Web site to enhance the credit union's image," said Gregg Hoffman, president of Redbeard Communications. "JFCU's new site will hopefully be the springboard for a lot of exciting new member communications - the credit union's recent mergers make this a very important opportunity for the credit union to reach out to all members to let them know that their uniqueness as a market is understood and appreciated."

About Justice Federal Credit Union

Founded in 1935, Justice Federal Credit Union has $300 million in assets and more than 41,000 members. While it was formed to exclusively serve and aid the employees of the Department of Justice, in recent years it has expanded its membership to include other law enforcement related organizations. The credit union's mission is to be the premier provider of retail financial services to the justice community. Justice Federal Credit Union has branches located in Washington, D.C., New York, West Virginia, California, Virginia and Texas.

For more information on Justice Federal Credit Union, visit its Web site at www.jfcu.org.

About Redbeard Communications, Inc.

Founded in 1989 and located in Hollister, Calif., Redbeard Communications, Inc. is a brand strategy and multimedia design firm specializing in marketing, design and multimedia technology solutions for the financial and credit union industry. For more information on Redbeard Communications, visit www.redbeard.com or call 831.634.4633.
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Publication:Business Wire
Date:May 14, 2003
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